/fa/ - Fashion

Which one are you?

Although today many people consider Brooks Brothers a very traditional clothier, the company introduced many clothing novelties to the American market throughout its history as a leader in the American menswear industry:

Ready-to-wear in 1849

In 1896, John E. Brooks, the grandson of Henry Sands Brooks, applied button-down collars to dress shirts after having seen them on English polo players.

Pink dress shirt, became a sensation to go with charcoal-gray suits

Harris Tweed, introduced in 1900

Shetland sweater, introduced in 1904

Polo coat about 1910

Argyles: in 1957, Brooks Brothers became the first American retailer to manufacture argyle socks for men

Light-weight summer suits: the first lightweight summer suits made of cotton corduroy and seersucker were introduced by Brooks during the early 1930s

Wash-and-wear shirts: in 1953, the store pioneered the manufacture of wash-and-wear shirts using a blend of Dacron, polyester, and cotton that was invented by Ruth R. Benerito, which they called "Brooksweave"

Non-iron 100% cotton dress shirt, 1998

Yes, before 1998 there were not proper non iron shirts, thank you Brooks