/fa/ - Fashion

>>9082698
so a.) is this guy trying to take a stand against midmarket? are you serious? so all or nothing, huh? there's a solid place for isaora in that its a fashion brand firstly. its actual "techwear" in that acronym or outlier is techwear.

and b.) i hate it when you losers try ot compare it to companies like arc'teyrx/patagonia because these are outdoors apparel corporations. yes they have massive budgets for R+D, they've been around longer and are publically traded companies like are you seriously going to suck your teeth at a small fledgling brand like Isaora that just opened its doors a couple years ago cause it doesn't have the time or money to be in a fucking lab and do "in house research"? like that's awful, that's a horrible standard to judge on.

so where, yes, fucking "i'm up to the summit, pass me my carabiners" arc'teyrx is going to keep you warmer/dryer, they aren't as concerned about fit as isaora because they aren't a fashion brand.
if you look at isaora's products, they're all designed to layer with each other. all the hems play off each other for effortless layering. the "italian" fabric he was junking on is a red on red iridescent nylon taffeta with a really great crisp hand. same with their shirts, they pay attention to the hand of the fabric, the cut, the dye. things that a fucking fashion brand should pay attention to that hey, also has some really useful tech integrated into it.
like celliant down is a big deal, and the fact that they put that into their jackets and its still a nice looking jacket for the midmarket is testamony to why the damn brand exists.

like think for a second y'all, view a company from all angles and in the context of its market and competitors. taking such a purist, sophomoric stand against a brand or style like this guy going to make you sound really stupid.