/fa/ - Fashion

Damn most of /fa/ is pretty retarded and obviously taking personal offence at the article.

The truth is if you're a designer having your clothes selling for lowball prices while being wedged in between poorly lit images of stained Polo shirts and wrinkled Supreme Chinos makes your brand LOOK LIKE ASS.

It might not seem that big a deal now, but fast forward 5-10 years when there are people who have only ever seen your brand displayed in that format. That's what the author is getting at. Having your stuff on Grailed devalues the shit out of it. Brands are ultra concerned about how their product is displayed because brand image is what sells their clothes. The is the first time in history that you have an unprecedented amount of people taking designer brands and displaying them like ass.

That's where the prediction comes in. If this keeps happening and keeps getting more popular it's going to be really difficult 5-10 years from now to convince people to pay big bucks for your avant-garde designs when their only exposure to them is through somewhere like Grailed.

I don't necessarily agree but it's a decent enough argument to make. There's a reason brands like Rick Owens don't sell to shitty stores that would aggressively mark down his clothes and display them terribly, yet that's exactly what Grailed does. You better believe if brands could prevent their clothes from being sold on Grailed that they would.

Grailed makes avant-garde designer clothes look like ass that's worth no more than what you would pay at Zara. Deep down you all know this you're just willing to ignore it for the deals. The authors point is asking what consequences this will have in the future.