/fa/ - Fashion

>>17716922
I honestly prefer Vacheron's designs over Patek's current range of horrible shit.
I wanted to get a sense of what people were buying so searched on WUS and found the VC reddit. All they talk about is wanting the overseas. So fucking boring holy shit.
All I want is pic related, then I'm done.

The problem with VC is that throughout their modern history they haven't produced that singular, standout banger model. Not every brand does mind. They make great watches, but nothing hype that's captured the desire of the masses.
Early on, that was actually intentional but now it's just hard to go against Patek who've been laying the groundwork for decades:

Apparently around the time of the depression, when the Sterns bought Patek and were looking for a way to bail out the company and thus came up with the Calatrava model which was a smash hit, Vacheron was still doing it "old school". Cumbersome. No assembly lines. Truly Genevan oldschool watchmaking.

The Calatrava was designed to be inexpensive for PP to produce, and easy to mass produce. It was the watch for the people, ironically enough.
They could churn out 10000 units a year of just that one range and the demand was met.
In the same year the Calatrava was released Vacheron was still only producing 1000 watches a year total, if that. Basically every watch they made was a piece unique, a custom model for a single order from a discerning client. But by the 30's royalty, and those wealthy enough to pay for this service, were increasingly harder to find.
They were severely behind in terms of mass production. Times had changed. Patek rolled with it, VC didn't and so suffered to stay relevant. They've been on the back foot for nearly 100 years now but there's still there.
I like the perseverance.