They already stopped/poked fun about it with their snow camo "Not Gildean Hoodie"
Apparently they have a pair of Air Forces in the works as well.
I don't have a problem with Gildean blanks becuase I think they're nice quality the only people who have a problem with them are the ones find $80 for a hoodie "splurging"
I get the complaint, but at the end of the day they're a boutique brand, they have to do what is most cost efficient to both themselves and the consumer.
I think eventually they'll move away from them and work towards better blanks.