>>9904802
Some people live in places where chains are the only options, so chains are what they know. Their expectations of dining out are based entirely on chains. Then there are people who have other options but don't care enough to weigh them because fuck it, the chain is the known quantity. These kinds of people are eating at BWW.
>>9906431
Millennials grew up with celebrity chefs, cooking competition shows, people writing restaurant reviews on site like Yelp and the prevailing ethos that how you source your ingredients (local, in season, maybe organic) matters, because that's what all the chefs are talking about. So they don't want food that comes premade and is just reheated in the microwave. They want food made from fresh ingredients, and they'll go to Trader Joe's or Whole Foods to buy ingredients to make it themselves if they have to. And when they're feeling lazy why would they drop their dough going out for prefab food when they can find places offering better for about the same price on their smartphones in seconds? A lot of them don't even bother with McDonald's because for the price of a meal there they can get tastier food from their favorite taco truck.
Boomers and Gen-X'ers were willing to ignore mediocre food as long as it was consistent, the price was right and it was convenient. Hardly a surprise, given how their mothers cooked, using prefab ingredients from the supermarket. Millennials have higher standards and less money to spend, so they're pickier about food quality. And they're willing to sacrifice some convenience to get it - they'd rather eat something good from a truck, in a food hall or at a shabby place without table service than pay the same price to eat something that came out of a microwave at a chain place.