>>5069815
>The key to marketing to trashy people is to make them think they're middle class.
The key to marketing to most people is to target their aspirations. This means:
Poor people get sold their concept of "middle class", which involves going out to eat, brand consciousness and conspicuous luxury goods, such as big flatscreen TV's, cognac, oversize vehicles, "designer" clothing and such.
You sell the middle class the aspiration of being "upper" middle class. They're an anxious bunch, because they're terrified of appearing lower class, so they'll glom on to anything that proves they're middle class. They shop at the mall. They'll buy all the lowfat and diet shit you can come up with, because they're scared of getting so fat they look poor. They go in for fad diets and "superfoods".
The upper middles are easy, too. They aspire to be rich. Sell them the idea of luxury and worldliness, because they wish they were rich. Chain joints aren't luxurious enough for them, but they'll overpay for a burger in a fake English pub setting in a heartbeat.
Where McDonald's has fucked themselves is by being too successful among the poor they scare middle class folks away, for fear eating there would make them look poor. They introduced all the "healthy" options to try to lure them back, and it sort of worked. But they still have far to go to lose the ghetto/white trash association they've picked up over the last decade.