/ck/ - Food & Cooking

[Anonymous No.17626133]

Can somebody explain why nearly every fast food chain decided to do this?
Not saying remodels can't be good, but why did they all decide to go for this ugly block look?
In my town there's one Burger that's remained unchanged and it's basically the only one I go to. I just prefer to go to any older looking restaurant if I come across one.

[Anonymous No.17626149]

cause psychology, i.e you will buy more, not you perhaps but the average negro will. 60-70% of fast food profits are made up by blacks. just the way it is. big reason why benefits are high, big food are behind some. so let's enjoys it.

I was mickey d marketing, allegedly, I had it at 78% blacks

[Anonymous No.17626168]

McDonalds in particular tried for years to shift away from the "kiddie place" image it had, especially as parents became more and more concerned with what they were feeding their children. This isn't even a new development. They tried Mac Tonight and the Arch Deluxe and so on during the 80's, 90's, and early 2000's that were explicitly for adults. They even did subtle things, like the Monopoly game was geared more towards adults than kids.
None of those things worked so they went scorched earth and completely redesigned their restaurants. Other places followed suit because they all just copy one another.

[Anonymous No.17626171]

>>17626133
Cheap and generic instead of expensive and custom made, plus easier to resell.
>why didn't they do it earlier?!?!
People used to care.

[Anonymous No.17626179]

>>17626133
Soul
Soulless

[Anonymous No.17626183]

>>17626133
The first picture isn't "late 90s" unless you're a zoomer who didn't exist before then and therefore assumes that McDonalds restaurants started looking like that specially for your existence. McDonalds took on that look in the 1970s and it dominated the 80s and 90s into the early 2000s before finally being replaced.

>Why did they go to it in the first place?
The original McDonalds restaurants intentionally shunned indoor seating because they were 100% focused on speedy counter service. The 1970s saw indoor seating in many competitive restaurants and the rise of the drive-thru rather than walking up to the counter, therefore the new design was made to accommodate both.

>Why were more people choosing to eat inside rather than grab counter service?
There was a new consumer demographic. Boomers were driving more and as we all know, they're lazy sacks of shit who couldn't be bothered to get out of their vehicles and walk to a counter to place their order and receive their food. The restaurant industry was also correctly anticipating the eventual establishment of boomer families in the coming decade, as their average age was somewhere around 15 or so at the time, with the oldest ones already in their 20s and buying houses and cars and having babies with their virgin wives on their entry level factory job that they got with a high school diploma and a firm hand shake.

>Why did it last so long?
Early Gen X kids weren't mostly children of boomers but rather the silent generation. Eventually boomers contributed, but the bulk of boomer reproduction resulted in later Gen-X and millennials. The millennial generation spanned roughly 1980-1996 and was raised entirely with these McDonald's designs.

continued in another reply due to faggot character limit

[Anonymous No.17626195]

>>17626133
The macdonalds of my hometown still looks like the one on the top

[Anonymous No.17626204]

>>17626133
All modern architecture is cancer, doesn't matter if it's a fast food restaurant or a museum.
Also the security cameras in the 2022 pic is a nice dystopian touch

[Anonymous No.17626205]

>Why did it change?
McDonalds in the 90s was doing a lot of things to anticipate demographic changes due to aging generations. The Arch Deluxe flop for example was predicated on the idea that boomers (being older now) wanted a more "mature" sandwich and marketed it as such. They were afraid of being stuck in the image they had intentionally built as a place for kids. Ronald McDonald had shown up in the late 60s as part of a regional marketing campaign at a Maryland location, and they built it out in the 70s, 80s, and 90s. The clown got totally phased out, 100% gone. Happy Meals were advertised very hard during the same span. Toys with food, etc. and while those still exist and the promotions are still there, they didn't like the childish image, and they certainly didn't like it when the entire generation of kids who were raised after these marketing campaigns became the most obese generation of children to ever exist in human history.

So with millennials hitting angsty teen years, and Xers firmly in their 20s and early 30s, they decided to mute most of the bright colors, quirky designs, eliminate play-places, and cater to a generation that would have historical low numbers of children compared to their parents, and who would be put off by the idea of eating in some kiddie restaurant. Whether or not it "worked" is questionable. Would people have refused to go to McDonald's if they kept the look? Would another restaurant with shitty depressing designs have appealed heavily to millennials? Or was it absolutely necessary to suck as much soul as possible out of their restaurant branding to match the soul-less young adults in the millennial generation? Hard to say. But McDonald's has never been anything but a reflection of their consumers, catering to who and what they are.

[Anonymous No.17626222]

>>17626168
Dude I loved the monopoly game. You got so much free food out of that whole thing. It was perfect for when I was in my fat retard form

[Anonymous No.17626224]

>>17626205
seems like you gave the watered down version of fp brah

[Anonymous No.17626231]

>>17626133
It's hecking globohomo and cultural marxism, they're trying to subliminally keep you from watching Drive (2011), they're trying to (le)terally RUIN your CHILDHOOD.

[Anonymous No.17626233]

>>17626224
seems like I was typing my response when that was posted and I never read it BRAH

[Anonymous No.17626238]

>>17626149
Anon, when you're trying to make things a big racial conspiracy you should at least spell words correctly to not look like a retard.

[Anonymous No.17626241]

>>17626233
okay sorry breeeh, nice dubs btw

[Anonymous No.17626247]

>>17626222
Mcdonalds kept me pretty well fed through university between Monopoly and the Dollar Menu.

[Anonymous No.17626249]

>>17626238
when I was working, allegedly, at that place my job was to extract 0.02 cents more from each customer. we did the demographics, no conspiracy, just statistics. I would do the same for you if you paid me.

[Anonymous No.17626254]

>>17626249
>0.02 cents for each customer around the world

sorry for the misconception

my team did way better, we got 0.02

[Anonymous No.17626260]

>>17626254
>more

[Anonymous No.17626272]

Franchising, you wont be stuck with a building specifically crafted for one kinda brand when it goes bankrupt.
Its easy enough to rebrand and just replace signs, its meant to be more generic basically.

[Anonymous No.17626276]

>>17626205
This is a good post. They just reflect the >society at any given time.
Boomers having big nuclear single income families in two story houses get bright colours and happy meals. Depressed millenials and zoomers wasting away studying for jobs they'll never get in their childhood rooms get depressing grey blocks.

[Anonymous No.17626280]

>>17626276
not true, zoomers competing for more and more narrow admin jobs.

my kids are checked into stem prep schools, just the way it is, all daughters too. and no you can't see em freaks

[Anonymous No.17626283]

>>17626133
>don't have to clean if some kid vomits or shits in the place
>don't have to clean if some shit head vomits or shits in the place
>ball pit filled with germs of decades of children and teens
Why not? Covid gave them a great out. If you wanted a play for your kid to play, go through the drive thru and head to a park. The fuck you want to sit inside a fast food chain for?

[Anonymous No.17626286]

>>17626133
we have this thread every day you retarded newfag

[Anonymous No.17626291]

>>17626149
>big reason why benefits are high, big food are behind some.
You've never tried to claim any kind of benefits. There is no program that you can just sit on and get unconditional free cash forever. It doesn't exist. Unless you're disabled, programs give you a few months at most and you have to prove you're trying to find work to even get that

[Anonymous No.17626294]

>>17626291
why do you think food stamps can buy crappy foods?

wake up slut

[Anonymous No.17626298]

Millennials really have nothing to get nostalgic over so they weep tears over fucking McDonald's deciding not to be covered in ugly paint and children's vomit huh

[Anonymous No.17626301]

>>17626291
hope you do better soon, God bless.

[Anonymous No.17626311]

>>17626133
Honestly, who cares. Nobody goes to fast food places for the environment anymore, most people just go through the drive-thru.
Plus having a "return to tradition" attitude for fast food is ridiculous. People who blame globohomo for this thing need to get over themselves. If you wanted to reject globohomo you would just cook for yourself or go to mom and pop restaurants.

[Anonymous No.17626316]

>>17626311
I care, I wan't it back

[Anonymous No.17626321]

>>17626316
Remember what they took from us.

[Anonymous No.17626336]

>>17626280
The job market is fucked beyond repair because of the overabundance of degrees out there. Your kids will be competing for the same entry level lab hand no-pay internships as a hundred other suckers at age 27 and they'll be the lucky ones. Everyone else'll be unemployed.

[Anonymous No.17626359]

>>17626321
EVERYTHING

[Anonymous No.17626360]

>>17626205
>and they certainly didn't like it when the entire generation of kids who were raised after these marketing campaigns became the most obese generation of children to ever exist in human history.
lol i don't think they gave two shits about that anon

[Anonymous No.17626367]

>>17626336
get a five good easy prepped meals from here and buy a food truck, everyone wants a real meal, that is if you get a permit for the right spot.

I would pay 10 buckaroos for anything /ck/ approved as long as it was wrapped neatly and looked pleasant. don't listen do these neggos btw

[Anonymous No.17626373]

>>17626133
It's cheaper.

[Anonymous No.17626392]

>>17626360
I think what that snippet is about is it was becoming a PR problem that McDonalds was making children fat and also marketing to kids. Like I'm pretty sure the supersize me guy brings up their marketing to children specifically at one point, which is why they wanted to distance themselves from their past practices

[Anonymous No.17626393]

>>17626367
I've actually thought about it seriously during quarantine but at my shithole uro country
>you need literally 17 actual separate permits. Some cost a fuckload of money/ have standards designed to be bribed through
>even if you do pass through all these, there's a limited amount of food trucks allowed to work at any given city. You need to wait for an opening, and then there's a lottery system that randomly chooses a person (again, see bribe.)
>even if you do actually make it, taxation will eat away ~60℅ of your profits
Bonus round
>hyperinflation over the past two months is making all food expensive as shit so (a) you'll need to raise prices significantly which leads to (b) people can't afford to eat out anymore

[Anonymous No.17626394]

>>17626373
nope it is not, I partially oversay those changes, the sings are longer lasting and the lack of a playground is because it cost's less, the customer was actually charged more if you check the numbers, it all comes down to choice and people "chose" more expensive shit

[Anonymous No.17626407]

>>17626393
trust me I thought about it a lot too, in the SF are so thought about a 1v1 meat and vegan meal, but the crime here is so fucked it's not worth it a all. if I move I might do it. Honestly if I saw an everyday gourmet food van I would pay.

[Anonymous No.17626456]

>>17626171
>plus easier to resell.
It has fuck all to do with resell.
If a fast food location closes and is sold, those buildings are almost never reused, regardless of design. Because pretty much the only thing that could utilize a building designed around making fast food is another fast food company.
Try telling any fast food chain that you want to buy a franchise, and that you want to put it in a secondhand freestanding building which was formerly another fast food chain.
You will promptly be told to fuck off by any of them but Subway, who let you open a location in a rusted-out shipping container as long as you pay the franchise fee.

[Anonymous No.17626518]

>>17626392
ah yeah that makes more sense in that context

[Anonymous No.17626528]

>>17626231
this

[Anonymous No.17626534]

>>17626133
So a credit union can occupy the building after it goes out of business, instead of tearing down the circus tent design and building something new.

[Anonymous No.17626537]

>>17626321
Stop shilling 1950's-1960's propaganda posters. They didn't take anything from us. Show the HFCS posters, or the actual fucking sloppa they ate at that time. It was nightmare tier.

[Anonymous No.17626541]

>>17626321
You mean I can no longer cook outside with my family and friends?
Fuckin jews man, ruining everything. And I really miss my clown themed plastic shit-burger restaurant.

[Anonymous No.17626547]

>>17626541
>You mean I can no longer cook outside with my family and friends?

No, they have Fortnite and Netflix series to catch up on. Better luck next life, faggot.

[Anonymous No.17626556]

>>17626133
My town had an old colorful Taco Bell on the main street. It closed down, was demolished and replaced with... a modern, drab, soulless gray Taco Bell.

Why did they do this? It's already dreary and depressing in this part of the country, and now it feels more oppressive every time I drive by it.

[Anonymous No.17626559]

>>17626534
>McDonalds
>goes out of business

[Anonymous No.17626561]

Not Sonic, faggot.

[Anonymous No.17626567]

>>17626133
Regardless of the other aesthetic changes, getting rid of the playgrounds at restaurants was most definitely a result of the increasing amount of litigation of an increasingly lawsuit happy society.

[Anonymous No.17626572]

>>17626321
They took away hamburgers, sausages and chili?

[Anonymous No.17626580]

>>17626572
the jews you fucking idiot, he means the jews took an all white grill out from us.

stop being a fucking cringefest.

[Anonymous No.17626593]

>>17626580
maybe if you are poor, in which case you get what you deserve

[Anonymous No.17626600]

>>17626593
have compassion for your people bro, are you insane? people like you should be stoned to death

[Anonymous No.17626611]

>>17626559
Franchises fail sometimes, it happens.

[Anonymous No.17626625]

>>17626611
not if they hire me

[Anonymous No.17626632]

>>17626168
Bring back moon man.

[Anonymous No.17626634]

>>17626600
Poors are not "my people".

[Anonymous No.17626672]

>>17626547
Get new friends lmao

[Anonymous No.17626679]

>>17626133
Why do we have to have this thread every 2 days?

[Anonymous No.17626680]

>>17626634
they are because your children determine who your people are.

[Anonymous No.17626690]

>>17626133
Have this thread every day, you utter fucking retard.

[Anonymous No.17626707]

>>17626680
>different culture
>different values
>same skin color makes them "my people"

[Anonymous No.17626734]

>>17626707
yes that is exactlyright, same blood in your veins, same mentality. if you don't believe that then move to a black neighborhood. but you wont cause aaaaaaaaaaaah? cause why?

[Anonymous No.17626738]

>>17626707
move to where the blacks live then

[Anonymous No.17626783]

>>17626734
>>17626738
Cultural ties aren't "in your veins," I can have a connection with some people without having a blanket obligation to others just because they share a phenotype. Picrel is closer to me than a methhead

[Anonymous No.17626790]

>>17626783

[Anonymous No.17626824]

>>17626783
so move to a black neighborhood then if what you say is what you believe, do It, it's cheaper, more close to work. DO IT

[Anonymous No.17626840]

>>17626790
MUTTED

[Anonymous No.17626857]

>>17626790
>le american family


hahahahahahahaha

[Anonymous No.17626909]

>>17626790
what in the actual fuck

[Anonymous No.17626979]

>>17626133
Depression

[Anonymous No.17627026]

>>17626790
son looks like a gent

would kille myself if I was the parents, but the kids seem fine, hope they do good, the white ones

[Anonymous No.17627071]

>>17626537
that's literally how my parents grew up, the nasty salmon moose molds were for the richer retards that visited once a year

[Anonymous No.17627245]

>>17626790
Dios mios, las criaturas americanas!

[Anonymous No.17627265]

>>17626456
And the generic design makes it a hell of a lot cheaper to rebrand...

[Anonymous No.17627423]

>>17626133
For less than the cost of a Big Mac, fries and a Coke, you can buy a loaf of fresh bread and some good cheese or roast beef, which you will enjoy much more.

[Anonymous No.17627444]

not this shit again

[Anonymous No.17627734]

>>17626556
imagine feeling oppressed by a literal fucking restaurant building being near you

[Anonymous No.17627813]

>>17626133
Because McDonald's doesn't make most of its money on food sales, it makes most of its money on property speculation. It's much easier to resell a modernist box building than it is to sell a bright red plastic McDonalds from the 90s.

[Anonymous No.17627828]

>>17626133
I think because without Ronald McDonald they have started to transition away from marketing to kids and want to market more to everyone.

[Anonymous No.17627840]

>>17626205
Yeah, marketers are almost always heavily biased against existing designs and in favor of redesigns.
I fucking hate marketers. To some extent most everyone else is like that too and can't appreciate what quietly works already while loudly screaming for new crap every chance they get. But marketers are like the epitome of that mode of being.

[Anonymous No.17627877]

>>17627734
It's not one fucking building, anon. American towns are depressing enough already, it's always raining and dreary where I live, the people are fat and depressed, and now they only erect soulless drab buildings. It's like they conspiring to make more people kill themselves.

[Anonymous No.17627999]

>>17626672
Most of my friends are dead already. We lived fast and died young back when this country was good. We fucked tons of (thin) women, went to shows (for goods bands like Led Zep and Aerosmith, not the shit you have today) and still got to own homes, afford boats, vacations etc. Your generation gets the scraps of all that and your girls are fat and ugly. Sucks to be you.

t. born 1957

[Anonymous No.17628038]

>>17627999
https://www.youtube.com/watch?v=8AMWPO4Bup8

[Anonymous No.17628081]

>>17626231
this.
Food has been central to human fellowship and the establishment of communities. Getting your food from a bleak, prison-like source destroys one's sense of community.

[Anonymous No.17628244]

>>17626133
They have been wanting to remodel for a long time, but the franchise holders were starkly against it because of the cost involved. They only convinced them to update because everyone else started doing it, and even then if your location is under performing you get a pass for the time being.

[Anonymous No.17628299]

>>17626133
Prefabs are cheaper and faster to build, easier to maintain, cheaper to repair, and insurance loves them so you get insane discounts. You built fast food to make money off of high volume, not people sticking around for lawsuits on the slide and ball pit.

[Anonymous No.17628405]

>>17627999
If you're an actual boomer please do the needful and get euthanized

[Anonymous No.17628442]

>>17626559
it wont fail but an unit can just change location

[Anonymous No.17628640]

>>17628299
What happened to that kid and for how much did the family sue?

[Anonymous No.17628649]

>>17628640
Legend has it that the kid is still falling to this day, though little remains except gravelly broken bones instead a floppy bag of tattered skin.

[Anonymous No.17628860]

>>17627813
I literally cannot remember the last time a mcdonald's in my state closed. Not a single one.

[Anonymous No.17628868]

>>17626133
We have this thread twice a month. How many times do you need it explained to you?

[Anonymous No.17628882]

>>17628640
Why would they sue? That's how it fucking works. Fun as shit. It's like a little pressure here and there slowing your fall. Really fun actually. DZ discovery zone use to have it.

[Anonymous No.17630552]

>>17626231
lol