[ 3 / biz / cgl / ck / diy / fa / ic / jp / lit / sci / vr / vt ] [ index / top / reports ] [ become a patron ] [ status ]
2023-11: Warosu is now out of extended maintenance.

/ck/ - Food & Cooking


View post   

File: 109 KB, 1242x800, Et0uZozXMAAJrOf.jpg [View same] [iqdb] [saucenao] [google]
15556274 No.15556274 [Reply] [Original]

Pearl Milling Company was the original name or the flour mill the creators of the brand owned when the developed the brand and its products in the 1800s
https://www.nbcnews.com/business/business-news/brand-formerly-known-aunt-jemima-reveals-new-name-n1257206

>> No.15556279

I approve of this. The less black representation in products and media the better.

>> No.15556287

Sounds and looks like a dollar store brand. All brand recognition lost. Sales will plummet.

>> No.15556289

>>15556279
Did you even watch the superbowl? I thought it was being hosted in the DRC

>> No.15556294

>>15556274
pearl was a racist. cancelled again

>> No.15556297

>>15556289
No one watched the super bowl it had its worst share of ratings since the 1960s

>> No.15556310

>>15556289
Nobody did.

>> No.15556311

>>15556274
Shoulda changed it to "Shasta McRastus Old-Tyme Jigaboo Mix" or something more marketable

>> No.15556317

>>15556274
This is how you kill a brand.

>> No.15556325

>>15556274
This is just going to make anybody over the age of 20 go "Huh? Where's Aunt Jemima? Oh well I guess I'll try out the competitor brand instead." Seems like the brand equivalent of suicide.

>> No.15556336

>>15556274
Someone in marketing needs to be fired if this is the best they can do. Absolutely terrible name. Doesn't even sounds like a dollar store brand, it sounds like a joke dystopian generic product company.

>AH YES I SURE DO LOVE THE QUALITY PRODUCTS AT FOOD CORP INTERNATIONAL. THEY MAKE THE MOST DELICIOUS CONSUMABLE BYPRODUCTS FOR MOSTLY HUMAN CONSUMPTION. THEIR RECIPE IS A RECIPE OF QUALITY, YOU CAN TELL THEY CARE. BUY FOOD CORP PRODUCTS.

>> No.15556346

This sounds like the name of a parent company, not of an actual brand of products
>Though new to store shelves, Pearl Milling Company was founded in 1888 in St. Joseph, Missouri

Why not call it St Joseph's Maple Syrup and Pancake Mix then?

>> No.15556350

>Aunt Jemima is black
>Pearls and flour are both known for being white

Do I see what they're doing here?

>> No.15556354

Can you ever envision yourself today, or when you were younger
>please pass the Pearl Milling Company
?

>> No.15556361

>>15556274
>Committing Corporate Suicide to appease a few people
Neat.

>> No.15556366

ITT: People with BBC in their head upset they don't get to see blacks on their product

>> No.15556379

>>15556317
Pretty much.

>> No.15556395
File: 190 KB, 653x523, 1611710943964.png [View same] [iqdb] [saucenao] [google]
15556395

>>15556311

>> No.15556397

They literally could have changed it from Aunt Jemima to Nancy Green, the former black slave that was the face of the syrup and was paid into perpetuity for it who later went on to be a devout Christian and equal rights advocate in Chicago.
But since McKinsey, or Bain, or BCG, or whatever retarded consultancy group needs money this week, they got the job and killed the brand.

>> No.15556408

>>15556317
>>15556287
>They killed the brand by literally retiring the brand
Genius takes itt

>> No.15556418
File: 104 KB, 361x400, 1602127061306.jpg [View same] [iqdb] [saucenao] [google]
15556418

>>15556274
Well there we go, everything is better now.

>> No.15556427

>>15556279
I agree 100% the less the better.

>> No.15556438

>>15556408
A brand is more than a name autistic retard.

>> No.15556487

>>15556438
>>15556408
Gunna be real hard to find Aunt Jemima in a few months bros, better stock up

>> No.15556508

>>15556408
And people are gunna be rushing to buy "pearl milling company" syrup. Even dollar store generic brands sound more appetizing.

>> No.15556925

Why the fuck did anybody buy this high fructose trash in the first place?

>> No.15557089
File: 131 KB, 960x628, no.jpg [View same] [iqdb] [saucenao] [google]
15557089

Used to eat so many of these

>> No.15557096

>>15556297
Because of how many people streamed it

>> No.15557108

It’s hilarious how this is going to bankrupt the company, all over something that didn’t even matter.

>> No.15557111

>>15557096
Dude it was the Tampa bucs vs Kansas city those are two small towns compared to most cities no one cared about it except Brady dick riders

>> No.15557113

>>15556925
Brand recognition. That’s literally it. Otherwise, it’s overpriced garbage.

>> No.15557116

Isn't it racist to remove blacks for the fact they are black?

>> No.15557721

Fuck that bitch Aunt Jemima anyway.

Scuffed Mrs Buttersworth, the true queen of syrups.

>> No.15557728
File: 34 KB, 413x395, 1473282218.jpg [View same] [iqdb] [saucenao] [google]
15557728

>>15556274
It just looks like some generic store brand now.

>> No.15557751
File: 477 KB, 1536x2048, misc_1361.jpg [View same] [iqdb] [saucenao] [google]
15557751

>>15556274
What's the issue here?

>> No.15557754

>>15556274
I give them a year tops before they go back to Aunt Jemima. It's not like people are still pretending to be outraged by the original brand anymore.

>> No.15557770

>>15557096
It was free streaming on CBS. You can't even do this damage control

>> No.15557779

It's like abortion. Incredibly based for getting rid of blacks, but I'm mad about it on principle.

>> No.15557780

>>15557751
wow cute doll I want one

>> No.15557806

>>15556317
Pepsi is good at killing brands.

>> No.15557807

>>15556274
I'm so glad they got that ugly nigger off there

>> No.15557868
File: 191 KB, 374x278, Screenshot_7.png [View same] [iqdb] [saucenao] [google]
15557868

>>15556274
Chocolate rain
Aunt Jemima will never be the same.
Chocolate rain
Pearl Milling Company lost their fame.

>> No.15557869

>>15556279
>>15556427
Again.
The portrait of "aunt jemima" is a white man cosplaying as a black woman.
Not a black woman.

>> No.15557879
File: 271 KB, 1500x1500, 1.jpg [View same] [iqdb] [saucenao] [google]
15557879

>>15556346
King Arthur Flour changed its famous, 100+ yr old logo recently because it offended someone somewhere.

>> No.15557886

>>15557879
If I had a popular food product I would call it Big Dick Al's [Product] and the logo would be an obese man with a big dick in front of racist caricatures.

>> No.15557902

>>15557868
I move away from the mic to breathe in

>> No.15557953
File: 262 KB, 1738x2077, Quaker_Oats_Company_Logo.jpg [View same] [iqdb] [saucenao] [google]
15557953

Don't mind me, just making oats.

>> No.15557961

damn i'm about to start buying some shitty maple flavored corn syrup so more companies have an incentive to remove blacks from their marketing

>> No.15557979 [DELETED] 
File: 21 KB, 474x355, download.jpeg.jpg [View same] [iqdb] [saucenao] [google]
15557979

>>15556274
>>15556274
Pearl Milling Company you say? I have your new Pancake and Syrup mascot Lady right here.

>> No.15558035
File: 87 KB, 1080x516, 20210210_001718.jpg [View same] [iqdb] [saucenao] [google]
15558035

>> No.15558085 [DELETED] 

>>15557879
That's ok by me. I can buy another brand. In future.

>> No.15558267

>>15557111
Checked and now that I think about it, my cat is kinda a dick rider for me, using your lingo

>> No.15558723

>>15556274
Trying to go after Bob's Red Mill I see.

>> No.15559747
File: 660 KB, 611x561, file.png [View same] [iqdb] [saucenao] [google]
15559747

>>15556274
???? What is this racism still on the boxes?

>> No.15559954

>>15556294
this
The wacky "justice warriors" will never be sated.

>> No.15559966

>>15559747
AH HA they LIED!
Aunt JO-MAMA is still on the box EVEN THOUGH THEY SAID SHE WAS OFF IT
REPARATIONS
NOW!!

>> No.15559973

>>15556361
stop pretending like you actually care

>> No.15559979

>>15556418
haha I like your style

>> No.15559993

>put black woman on product

DAS RACIST! SHE AIN'T YO SLAVE!

>take black woman off product

DAS RACIST! STOP TRYIN TO ERASE BLACK WOMEN!

>> No.15560012

>>15557879
>run by a jew
hmmmmm, sure

>> No.15560024

>>15556274
I bought land in Scottland so I am a Lord.

>> No.15560049

>>15557879
this one hurt. new one is gay.

>> No.15560057

>>15556311

Honestly this made me laugh to hard to be mad or anything.

>> No.15560058

>>15560049
>this one hurt
Don't let ((them)) get to you. Either print out the old logo with a printer and slap it on or get over it.

>> No.15560065

>>15556311
hahahaha!

>> No.15560075

>>15558035
>it's true
what the fuck

>> No.15560083

>>15558035
Hahahahahaha

>> No.15560095

>>15560065
>>15560083
based haha poster

>> No.15560101

>>15560095
Two haha posters
haha!

>> No.15560121
File: 77 KB, 960x960, 389F39A8-2A34-4739-B520-852EB6982FE2.jpg [View same] [iqdb] [saucenao] [google]
15560121

Fuck I wish I owned that company.
I would have agreed to remove the “”raysis/ebil”” Aunt Jemima.
But instead of rebranding to this generic looking shit, I would have turned it into “Aunt Janice” or something, and most importantly, made the character mascot a flawlessly perfect and romanticized 50’s housewife, with perfect hair, makeup, and fairest of skin.
Then I’d sit back and enjoy watching people try to reconcile the removal of an evil stereotype (what they asked for) via what they’d call “whitewashing”.

>> No.15560158

>>15560121
Or you could, you know, make that design into some stickers and take a trip to your grocery store..

>> No.15560168

>>15560121
Best part is aunt Jemimas estate was the one screwed out of this. The black descendants of her don’t get sweet royalty money anymore, and they actively spoke out AGAINST changing it.

In the end Black Americans primarily hurt other Black Americans

>> No.15560180

>>15560168
>welfare moochers will get less money
So this is a positive thing afterall.

>> No.15560188

>>15560168
>In the end Black Americans primarily hurt other Black Americans
Oh it's better than that...it's been proven that it was Jewish women again. lol

>> No.15560191

>>15560188
>it's been proven that it was Jewish women again.
what?

>> No.15560195

>>15560191
Black people didn't complain at all over Aunt Jemima, it was a Jewish woman who started it all.
They're such nice people.

>> No.15560202 [DELETED] 
File: 132 KB, 403x600, 20210210_082148.jpg [View same] [iqdb] [saucenao] [google]
15560202

>>15560121
Aunt Peggy

>> No.15560206

>>15560202
>Aunt Peggy
Needs a strap on, then it's ready for the bottle.

>> No.15560209

>>15560195
>Black people didn't complain at all over Aunt Jemima
They obviously did, you can do a cursory check on literally any social media on the subject if you want. Not saying they necessarily started it, though.

>> No.15560214 [DELETED] 

>>15560206
Aunt Peggy is wholesome and good. Not a degenerate pig as we see in porn films today.

>> No.15560222 [DELETED] 

>>15560209
Black people have been taught to complain bitterly and constantly. They have been marinated in grievance culture. All it takes to set them off, is one jewess.

>> No.15560226 [DELETED] 

>>15560209
>They obviously did
No, stupid (no offense!) they only got on there and complained after Schlomo got then riled up. Blacks didn't give a shit about anything until their hook-nosed masters told them to, as always.
If you'd check, the kikes did it again.

>> No.15560241
File: 143 KB, 550x622, hungry jack.png [View same] [iqdb] [saucenao] [google]
15560241

Hungry Jack bros, out time is NOW!

>> No.15560248

>>15560241
>when the packaging acknowledges its customer base has given up

>> No.15560339

>>15556418
pfff oh my god haha

>> No.15560483
File: 1.27 MB, 1242x800, 9000hoursinpaint.png [View same] [iqdb] [saucenao] [google]
15560483

>>15556311
>>15556336

>> No.15560638

>>15556274
>PMC
what do they mean by this?

>> No.15560685
File: 458 KB, 220x220, 1612759662624.gif [View same] [iqdb] [saucenao] [google]
15560685

>>15560483

>> No.15560709

>>15556336
>WE AT FOOD CORP INTERNATIONAL TAKE GREAT CARE TO KEEP THE AMOUNT OF RAT FECES IN OUR PRODUCTS™ BELOW THE GOVERNMENT-MANDATED MAXIMUM

>> No.15560740 [DELETED] 

>>15560709
And pigeons. Don't forget the grain silo pigeons.

>> No.15560889

>>15560740
Those actually come out unharmed on the other side.

>> No.15560924
File: 27 KB, 200x479, E9ED905D-AC61-4D9B-B64B-F7C61B9BDB7C.jpg [View same] [iqdb] [saucenao] [google]
15560924

How long til they kill Stubb?

>> No.15560956

>>15560924
That was a real person unlike Aunt Jemima so people might be okay with it. Though I don't think it'll get popular for enough people to care since the sauce isn't loaded with sugar and a lot of people don't like it because of that. But at this point I wouldn't be surprised.

>> No.15560957

>>15556274
Huh

>> No.15560977

>>15560956
>That was a real person unlike Aunt Jemima
True. So I guess their next targets will be the Cholula girl and Tapatio dude.
Especially Tapatio-guy; that sombrero is extremely problematic and stereotypical.

>> No.15560992
File: 121 KB, 2000x832, king_arthur_baking_logo_before_after[1].png [View same] [iqdb] [saucenao] [google]
15560992

>>15557879
I don't think anyone was really offended by it. They just changed to a minimalist logo like every other big company these days, and changed the name a bit so people will buy their other products instead of just their flour. Although I'm sure someone tried to spin it as being done for political reasons so they can try and convince people they're righteous, which is just marketing bullshit.

>> No.15560998
File: 298 KB, 587x712, 0NTKtzV[1].png [View same] [iqdb] [saucenao] [google]
15560998

>>15560977
>Especially Tapatio-guy; that sombrero is extremely problematic and stereotypical.
at least we'll get more of pic related if they try

>> No.15561043

>>15560924
They come for Stubb's I'm gonna come for them.

>> No.15561046

>>15560992
>only we wuz kangs!
>dat logo be racist
>gold is racist
>crowns be racist!
Please, let it happen, Jesus.

>> No.15561148
File: 92 KB, 426x639, tar baby.jpg [View same] [iqdb] [saucenao] [google]
15561148

>>15557879
>based myrtle beach coming through

>> No.15561168

>>15560992
if you unironically believe this sort of rebranding isn't motivated by political reasons then i've got a bridge to sell you.

>> No.15561169 [DELETED] 

>>15561148
Ah yes. I'll bet there's a ton of diversity that eats in this place.

>> No.15561176

>>15561148
>don’t tread on me
>Breakfast Buffet
>**60 ITEMS** has top-billing
>Tar Baby’s Pancakes
>”new lite menu” is, quite literally, a tacked-on afterthought
Fuck I wanna eat there. I bet it’s the best hangover breakfast buffet ever.

>> No.15561208

>>15557869
Then just update the image to be an actual black woman. Not that hard.

>> No.15561266

>>15561168
There are so many companies doing the same thing when there's no way to attach political reasons to them all. Minimal logos look like boring shit if you really look at them but seem to be more easily recognizable in the fraction of a second that someone might glance at it. People are starting to have shorter attention spans to tune out how much advertising they see every day and this just seems like a reaction to that. Not every single thing is being done for political reasons because a lot of people care more about just making money.

>> No.15561288

couldn't it just stay aunt jemima and get rid of the mammy image?

>> No.15561318 [DELETED] 
File: 40 KB, 612x473, gettyimages-532636406-612x612.jpg [View same] [iqdb] [saucenao] [google]
15561318

>>15561288
Aunt Jemima

>> No.15561325 [DELETED] 
File: 1.06 MB, 2048x1312, gettyimages-1279332016-2048x2048.jpg [View same] [iqdb] [saucenao] [google]
15561325

>>15561288
Uncle Ben

>> No.15562586

>>15561288
they did get rid of the mammy image
the aunt jemima i grew up with is a respectable african-american woman who makes pancakes for her family every morning before going off to her job as a successful accountant
i always figured she was some kind of role model

>> No.15562797

>>15556279
This. I'm sick of commercial blackface!

>> No.15562801

hmmm something is preventing this thread from bumping