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2023-11: Warosu is now out of extended maintenance.

/ck/ - Food & Cooking

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10921613 No.10921613 [Reply] [Original]

What went wrong?

>> No.10921618

>>10921613
What makes you think anything went wrong? It was a well executed PR stunt.

>> No.10921621

>>10921618
Just saw an ad from them on NBC where they say they were just kidding about ihob. They are already walking back their burger stunt.

>> No.10921622

>>10921618
Nothing. They brought massive attention to the brand. They achieved their goal.

>> No.10921623

>>10921618
why would this stunt increase their business though? am I just out of touch with normies?

>> No.10921624

>>10921618
This. OP is obviously on summer break from middle school.

>> No.10921625

>>10921613
Your mother giving birth.

>> No.10921626

>>10921621
they realized they fucked up

>> No.10921630

>>10921621
>they were just kidding about ihob
No one who isn't a complete moron thought the name change was going to be permanent. It was just a clever way to gain attention for the announcement of adding burgers to the menu.

>> No.10921631

When they first said they were changing to IHOB, my reaction was to think that things must not be going so well for them. Then they claimed it was all a big joke, which made me think things REALLY must not be going well for them

>> No.10921633

>>10921621
>They are already walking back their burger stunt.
It was never meant to be permanent in the first place. It was a ploy to get marketing buzz.
>>zomg, Stacy! Did you hear that IHOP is changing it's name to IHOB!
>>Wow, Chad! That's cool! I need to message everyone on my Facegram right now!!

>>10921623
It's a news item that gets people talking about the name change. That gets the brand in people's minds. Nothing more.

>>am I just out of touch with normies?
I dunno about normies, but you are out of touch with the basic principles of advertising.

>> No.10921638

>>10921631
>my reaction was to think that things must not be going so well for them.
Why didn't you immediately realize it was a PR stunt and it was a lie the whole time?

>> No.10921639

>>10921623
Because of the massive amount of social media buzz "changing" the name of an established brand can cause. What is there not to get?

>> No.10921641

>>10921633
But I don't thing "any publicity is good publicity" applies to restaurants. I mean, there's a lot of things a restaurant could get in the news for that are bad for business, like food poisoning stories. I'm not saying that IHOPs stunt is as bad as a food poisoning story, but it's not a positive story either.

>> No.10921643

>>10921631
You really need to go play in traffic.

>> No.10921648

They fooled us all.

>> No.10921652

>>10921639
if all they wanted was media buzz, they should have got their CEO to say the n word. Instant buzz. They would be the talk of the town, on everyone's mind.

>> No.10921653

>>10921641
>but it's not a positive story either.
It's good enough.

As I said before, you are out of touch with the principles of advertising.

>> No.10921658

>>10921653
How is it even good at all though? At best it's neutral.

>> No.10921674

>>10921658
>How is it even good at all though?
I already explained that. It gets people talking about it, like we are doing now. That keeps the brand and the logo in people's minds. That's how it works. It doesn't have to be "good", it simply has to be something that people think about. Obviously "good press" would be better, but even bad press keeps the brand name in people's brains. That's all that's needed to promote brand recognition and sales.

There are lots of psych studies that have been done on this.

>> No.10921808

>>10921631
This is the truth

>> No.10921827

>>10921613
Nothing
They made it known that they would be offering burgers.

>> No.10921885

Skip to 2:28 for a perfect explanation.

https://www.youtube.com/watch?v=wkaFMqQzy9A

>> No.10922085

>>10921630
>adding burgers to the menu
They have always had burgers on their menu you retarded fucking faggot, this isn't new whatsoever

>> No.10922277

Nothing the burgers are great

>> No.10922285

>>10921658
Any publicity is good publicity. This is proven fact. It's the reason boycotts never work, as just one example, because they draw attention to the thing being boycotted, which always offsets any losses incurred by the boycott and then some.

>> No.10922293

>>10922085
It's new. I've had their burgers before the change, which were the absolute worst, and after the change, and they're among my favorite fast food burger up there with Checkers.

>> No.10922299

>>10922293
Call me a shill if you want I don't give a shit. You all are hiveminded retards regurgitating the same old bullshit you see on reddit and twitter.

>> No.10922308

>>10921885
holy shit this guy looks like a fuckin corpse. is he okay

>> No.10922336
File: 83 KB, 645x614, 1520899974627.png [View same] [iqdb] [saucenao] [google]
10922336

>>10921621
>people actually believed the name-change was permanent

Holy shit, I didn't realize how dumb people actually were. I bet you're of the breed that shares Tasty videos on social media and considers Applebee's to be fine dining.

>> No.10922341

Not that anyone cares but I had Denny's new burger intended to compete with this. It tries to be juicy, but I would describe it more as "wet". That is, it seems like they took their normal dry patty and soaked it in water to simulate juiciness. Terrible. Water everywhere yet the patty still tastes dry.

>> No.10922353

>>10921621
They are simultaneously walking it back and not walking it back, because they're playing this ad and their ihob ads at the same time. Once I even saw this ad, and then the ihob ad in the next commercial segment on the same channel. We're too smart for this gaslighting, right guys?

>> No.10922486

>>10921613
The burgers are pretty fucking delish m8. Yummy in my tummy.

>> No.10922518

>>10921885
That's hilarious

>> No.10922755

>>10921613
What went wrong here, is that you decided to make this thread.

>> No.10923006

>>10922285
>Any publicity is good
That's ridiculous.

>> No.10923017

It's funny how many of you claim you knew the name change was a joke. I didn't see anyone saying that before IHOP said so

>> No.10923030

>>10922085
Except they added an emphasis to it and revamped their recipes completely you fucking idiot. For all intents and purposes it's new.

>> No.10923034

>>10922285
>Any publicity is good publicity
Only people who know absolutely nothing about public relations say this.

>> No.10923038

>>10923017
I figured it was obvious enough that it didn't need to be explained. I guess I underestimated how stupid the average co/ck/ is.

>> No.10923058

>>10923017
>I didn't see anyone saying that before IHOP said so
Go check up on Warosu. This got posted at least once a day and many people chimed in about it being a joke. One guy explained it by stating that he wasn't going to believe shit until they started replacing signs.

>> No.10923064

>>10923030
>frozen burgers
>new recipe
Yeah okay bitch-made. It's still going to be the same shitburgers they've served forever

>> No.10923074

>>10923064
Maybe they upped the % of raccoon meat and put in less sawdust now, who knows?

>> No.10923075

>>10923017
It really goes without saying. When you come to 4chan we assume that you're at least slightly more intelligent than your average facebook junkie, but seems we were wrong about that.

>> No.10923104

I don't know. I went and tried their burger for the weekthey were "ihob" and it was pretty damn tasty.

I would've kept eating their burgers if they stayed ihob but now I don't think I'll go back. I don't care for pancakes

>> No.10923133
File: 36 KB, 800x450, pepefroggie.jpg [View same] [iqdb] [saucenao] [google]
10923133

>>10923104

>> No.10923214

>>10923104
Anon, they stil have the burgers

>> No.10923258

>>10921613
Here's the deal. It's fucking stupid, but here it is.
If you're a nationally recognized brand and you even pretend you're changing your name, not only do you great buzz among normies, but news outlets, social media channels, YouTube personalities, all these fucking idiots start talking about you.

I've only ever been to IHOP once, but I couldn't avoid people talking about IHOB during this brief stunt period.

Do a simple stunt, put nothing on the line, and get rewarded for doing so. It's the American way.

>> No.10924159

>>10923017
Because it was fucking obvious.

>> No.10924166

>>10923006
So long as it's not an outbreak of norovirus, almost any attention will bring in more people. Even if only temporarily

>> No.10924179 [DELETED] 

>>10923064
McDonald's has fresh beef now and it's quite a bit worse. Iunno, judge for yourself. Not going to try to convince an anonymous cambodian basket weaving forum participant

>> No.10924192

>>10923064
McDonald's has fresh beef now and it's quite a bit worse. Iunno, judge for yourself. Not going to try to convince an anonymous cambodian underwater basket weaving forum participant

>> No.10924329

>>10921623
>Get massive attention for small amount of work
>How did they benefit from this?

>> No.10924380

>>10922285
factually incorrect. Do you base your opinions on catch phrases?

>> No.10924463
File: 45 KB, 636x520, Untitled.png [View same] [iqdb] [saucenao] [google]
10924463

I AM SHOCKED!

>> No.10924473

what the fuck is a bancake

>> No.10924474

>>10924463
can i sue these bastards for false advertising?

>> No.10924483

>>10924474
no because they never falsely advertised

>> No.10924489

I unfortunately cooked there for about a year and just now quit. The promotion had me getting slammed every night on weekday grave shifts so I think it worked pretty well.

>> No.10924492

>>10924489
slammed by your manager? how big was his unit

>> No.10924495

>>10924492
I hob-ble now. Girthy.

>> No.10924513

>>10924329
you know they had to pay for all the commercials right? if you want attention you can just pay for a bunch of commercial time and wa la

>> No.10924518
File: 56 KB, 645x773, 1505169093737.jpg [View same] [iqdb] [saucenao] [google]
10924518

>>10924513
>commercials
>attention
>2018

>> No.10924526

It only lasted like a week, what the fuck.

>> No.10924549

>>10924518
they paid for commercials claiming that they were changing their name. They could have just paid for commercials showing off their burgers without the part about changing their name.

The fact that they got attention on their burgers is 100% because they paid for commercials and 0% because of the name change prank stupidity.

>> No.10924587
File: 16 KB, 620x581, 1508742995003.png [View same] [iqdb] [saucenao] [google]
10924587

>>10924549
>The fact that they got attention on their burgers is 100% because they paid for commercials and 0% because of the name change prank stupidity.

>> No.10924608

>>10921613
>sales ytd because the average low IQ moron who actually went to ihop for panackes thinks they only serve shitty burgers now

Genius

>> No.10925311

>>10921630
They already had burgers on the menu

>> No.10925329
File: 992 KB, 389x259, 1398572186384.gif [View same] [iqdb] [saucenao] [google]
10925329

the fact you retards are talking about it means it worked.

>> No.10925337

>>10925329
no one is going there and eating the burgers though.

>> No.10925341

>>10925329
The fact that you believe companies run on talking and not money makes me wonder what's wrong with you

>> No.10925354

>>10921623
>>10921623
most people's perception of IHOP is that it is a 'breakfast only' place, and most didn't know that it was open for lunch and dinner as well.

>> No.10925365

Their stock went up when they said they were changing their name, and went back down when they changed their mind

>> No.10925443
File: 95 KB, 475x428, 1465196505873.jpg [View same] [iqdb] [saucenao] [google]
10925443

>>10921631
>being this gullible

>> No.10925620

>>10925354
This, since it has "pancake" in the name it was mainly associated with breakfast, but now more people know they can go there for lunch and dinner too. It was pretty smart.

>> No.10925830

>>10925337
Speak for yourself. There is no problem with the burgers. And being this annoyed with a dumb ad is fucking childish.
>hurr durr im so smrat no fool me you!

>> No.10925833

>IHOB

Wait, I thought it was always IHOP. What the fuck.

>> No.10925862

>>10925833
Like reviewbrah said: mandela effect strikes again

>> No.10926771

>>10925365
is this true?

>> No.10928060

>International house of boomers

>> No.10928114

>>10921618
This.

>> No.10928338

>>10924513
It's viral marketing. I didn't see any of their commercials but I saw all kinds of shit on the internet and social media about it.

>> No.10928487

PR stunt to try making people forget how universally bad their foos and service are.
That's what you do when you've over expanded and sale/profits are down.

>> No.10928861

>>10923064
>calling someone bitch-made on 4chan
I actually cringed a bit

>> No.10929484

>>10921623
>do simple marketing campaign that was probably 5,000 dollars tops
>hundreds of thousands of people begin to talk about it, if even 1% went it's a success now
>????
>profit

wow how did this succeed?

>> No.10929490

>literally the epitome of the "I was only pretending to be retarded!" meme

>> No.10929495

>>10921613
The average person is stupid and doesn't understand PR moves after seeing them millions of times.
Companies need to carefully explain what they're doing is just to promote a product or people will get mad.

>> No.10929501

>>10929490
EPIC

>> No.10929599

>>10926771
no

>> No.10929606

Even if it was a ploy, I am curious how well it worked. The whole point was to get people to try their new burger lines and I would be curious to see sales figures on how well it did. Seemed like pretty much everyone online hated it and was panning it from the beginning.

>> No.10929989

>>10921613
capitalism

>> No.10930032

>>10929989
huh

>> No.10930499

IHO

>> No.10931380

>>10921618
fpbp

>>10921885
you know, not every location needs to be at full all day fag

>> No.10931461

>>10921613
I wonder what if anything Elizabeth Bruenig has to say about the IHOB stunt.

>> No.10932562

>>10921885
top kep godspeed reviewbrah

>> No.10932565

>>10929484
right because the commercials they paid for to go on national TV cost only $5000

>> No.10933914

>>10921885
I still dont get why he hates ihop, is it like a personal vendetta?

>> No.10933930

>>10933914
He hates everything, doesn't he?
(Except the latter half of his review, the actual review, he gives his honest opinion, which seems fair and impartial and not at all scathing)

>> No.10933938

why would anyone go to Ihobe for dinner and not pancake specials and special pancakes?

>> No.10933985

>>10925354
You're out of touch, IHOP peak business hours are when bars let out.

>> No.10934004

>>10933985
I've been to one at that time a couple of times. People were literally climbing over each other

>> No.10934025

>>10933938
Because the burger is actually good. The fact that Wendy's went after them on social media is telling. It shows the pigtail jew fears the pancake

>> No.10934033

why are you people acting like the name change was bad for their business
>hey did you hear that ihop changed their name to ihob
>wtf i hate ihop now!

>> No.10934075

>>10934025
dont fall for the whole "DUDE epic wendy's burn xD" trick. this whole social media fast food battles are pretty lame

>> No.10934082

>>10934033
I don't think it will have a negative effect on their business, but I also don't think it was some genius marketing move. They could have just paid for a commercial about their burgers.

>> No.10934200

>>10934004
Hell, they have off duty cops work security at the IHOP in my town at night just for that. It's not in the bad part of town, either.

>> No.10934226

>>10934200
Same here. At mine, the cop actually sits people lol

>> No.10935398

>>10934082
they were trying to appeal to quirky millenials

>> No.10935815

>>10922277
Full house get

>> No.10935831

>>10924549
You dont understand advertising.

>> No.10935844

>>10934082
A commercial just showing off their new revamped burgers wouldn't have generated near the amount of of social media conversation that the IHOb prank did. The key to marketing isnt to talk to people about your product, but to get other people to talk about your product for you.