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/ck/ - Food & Cooking

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10728823 No.10728823 [Reply] [Original]

This is a cute meme and all, but does anyone else think this is a bad move long term? IHOP is such an iconic name, and IHOB just sounds terrible, it's like what a Downs Syndrome would call it
Also rumor leaked from employees is it stands for Burgers, not Breakfast

>> No.10728843

>>10728823
sage for the intern trying to say that one of the worlds largest chains is going to change their name to sell burgers instead of trying to generate hype on a dying brand

>> No.10728853
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10728853

they should have just scrapped the whole concept and coverted to a five guys style place, or just sold off the real estate and retired the brand.

>> No.10728854

>>10728843
They already sell burgers though. Several kinds

>> No.10728866

IHOP is an objectively shit tier name as it is. It sounds like a protein shake place that brags about all its stores having WiFi in 2006

>> No.10728869

>>10728823
its a permanent thing?
literally sounds like a sex noise
*ihob *ihob *ihob IM CUMMING

>> No.10728875

That's why it won't be long term.
>Generate a ton of publicity and hype
>Bring your brand into the national limelight for a few weeks
>After the wave of business starts flatenning out, change name back to ihop for another small publicity burst and regain your brand recognition

>> No.10728932

>>10728823
Margeding fuggg xDDDD

>> No.10728966

how is it even possible to run a breakfast diner franchise into the negative? why are their prices so high? This is just mismanagement. I wanna see them struck down for their sins.

>> No.10728997

>>10728966
No kidding, pancakes, toast and eggs cost nothing to make,

>> No.10729026

>>10728823
Something stupid and political like International House of Blacks where they'll start virtue signalling about how they're fighting racism by hiring more black people and also supporting LGBTQ and illegal immigration.

>> No.10729031
File: 178 KB, 303x311, 1int.png [View same] [iqdb] [saucenao] [google]
10729031

>>10728823
International House of Breakfast

>> No.10729042

Is their food improving over being mediocre frozen shit?

>> No.10729099

>>10728823
>international house of spurdo
ihob :D:D:D

>> No.10729108

>>10729026
But it's already a house of blacks
Have you ever been to one?
There niggers hanging from the rafters

>> No.10729295

>>10728823
The Spurdo marketing division insisted on the change.

>> No.10729316
File: 1.61 MB, 1020x1330, ihob.png [View same] [iqdb] [saucenao] [google]
10729316

>>10729295
this

>> No.10729341

>>10728875
This. It's just New Coke again.

>> No.10729397

>>10729026
Incredibly unlikely.

>>10729108
The image of blacks doing that at IHOP is hysterical. Where I live, it's mostly drunk white trash with sprinkling of negro.

>> No.10729479

It's a temporary thing they're doing to try and drum up media presence on the morning talkshows about "Wow Ihop is changing their NAME?! SO WACKY!"

International House of Brunch. That's literally all it is. If people respond well to it, it stays, if not, it goes. Right now it's temporary, no longer than 2 months.

>> No.10729496

>>10728823
This is literally a Boy Meets World joke what the fuck

>> No.10729508

>>10729479
If it's well recieved or ignored, they'll make a fake outrage campaign to hype up the inevitable change back.

>> No.10729618

>>10728823
Bisexuals.

Because pride month bandwagon.

>> No.10729628

>>10729496
what did he mean by this?

>> No.10729685

>>10728823
Do they already make burgers? If not this is just going to be a way of announcing a new menu item. They won't change their name for real.

>> No.10730125

>>10729316
>someone took a picture of their dirty screen and took the time to slap a spurdo on it instead of just taking a screenshot

absolutely plebeian

>> No.10730168

I hope they die so we can get Waffle House up north instead of ihop

>> No.10730184

>>10728823
It's a fucking fantastic marketing move. The name doesn't affect people eating there, but the news of the change is giving massive marketing. People just won't shut up about it.

>> No.10730346

>>10730125
Kek That makes it even better

>> No.10730350

Bangakes xDDDD

>> No.10730351

>>10728843
Announcing sage isn't allowed here. You must be thinking you're on pol again lmao

>> No.10730356

>>10728823
They should rearrange the letters even if it becomes nonsensical

BHOI
BHIO
HOBI
BIHO

BHOI at least is memeable and will transition the name into normalcy

>> No.10730378

>>10729042
>Owned by the same company as Applebee's
I doubt it.

>> No.10730388

>>10729026
It's Interracial House of Breeding anon, get it right.

>> No.10730396

I'm still convinced that they're just joking.

>> No.10730494
File: 31 KB, 800x600, ihob.png [View same] [iqdb] [saucenao] [google]
10730494

>went to check out ihob.com
>greeted only with pic related
>Logo doesn't have smile underneath, "Coming Soon" in Comic Sans
>"Oh, thank God, I thought this was real..."
>suddenly starts having second thoughts
>"What if this site is actually legit and IHOP just set it up like an obvious fake website just to ruse us?"
All of this and more tonight on the News at Eleven

>> No.10730642

>>10729031
Yeah I get it and that’s fine but ihob sounds like shit

>> No.10730643

>>10730494
That's not comic sans though.

>> No.10730653
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10730653

Oh god it’s lagit
>eye ha b

>> No.10730672

is everyone stupid?

it's obviously international house of breakfast

they probably dont want to be associated with ONLY pancakes

>> No.10730694

>>10730672

*international house of B L A C K E D

don't know how i messed that one up

>> No.10730697

>>10730653
fug :-c

>> No.10730698

>>10730672
Ok but ihob sounds retarded, and they dropped the ‘international house of pancakes’ a while ago and was just ‘ihop’ “ itself, not a acronym.

>> No.10730809

>>10730672
It's not International House of Breakfast. It's International House of Burgers and it's temporary

>> No.10730825

>>10730643
It most certainly is.

>> No.10730831

>>10728843
The 'b' is obviously going to be for 'breakfast', not burgers

>> No.10730837

>>10730809
I could honestly see them doing a summer of burgers publicity stunt.

>> No.10730877

they're trying to distance themselves from the name IHOP because the International House of Prayer is going to get hit with child sex trafficking charges in the near future. Every time someone gets close to investigating one of their churches it magically burns down. But people are talking.

>> No.10730891

>>10730877

underrated

>> No.10730903

>>10730877
I don't see anything recent but it definitely looks like a place where weird shit goes on.

from wikipedia
>On September 14, 2010, IHOP (International House of Pancakes) announced that they were suing the International House of Prayer for trademark dilution and infringement.[25] The lawsuit was dropped on December 21, 2010, with the dispute resolved out of court

>> No.10730933

>>10730831
>flippin' our name to IHOb
>flippin' a breakfast
perfect sense

>> No.10730950

>>10728823
>IHOP is such an iconic name

No it isn't