/ck/ - Food & Cooking

The cost is insignificant, it's a marketing stunt.

i don't blame them, it usually is cheaper to buy a new printer then ink replacement

>what is marketing?

come on dude was this really worth making a thread about?

>>16001076
anon, this thread is marketing too

>>16001076
>>16001073
i dont think you guys know what marketing is.

>>16001071
The box is still there anon you absolute idiot, they're saving on printing and ink costs.

20 cents for something in the ballpark of a billion boxes a day is extremely significant.

>>16001102
I used to work for a box manufacturer and I guarantee you the price per unit is far less than that for such a large company. I would say its 1 or 2 cents per. The amount spent on printing is probably another 2 cents so really they aren't saving a lot. Given that their business has an incredibly small profit margin and the ever rising cost of goods I wouldn't be surprised if this message is legit though.

>>16001126
Get the fuck back to work, Bob. Your break was over eight minutes ago.

>>16001126
1~2 per is cheap
if the numbers are right they move 3 million pizzas a day, not accounting for sides in other containers and general shrink that's only 90k in savings at the 3~4 cents you says
really insignificant for a company that reported 400 million in net profit for 2019

i imagine their profits are out of control with the lockdown and stimmy checks

it seems like a marketing stunt

>>16001135
you're not taking into account their budget pizzas which they actually lose money on.

>>16001160
yeah and cheap soda i know what loss leaders are, i'm not taking into account anything except the boxes themselves

>>16001135
$90,000 per day adds up to about $32 million per year

>>16001073
I don’t get it.

>>16001168
duh, i'm spaced out today

>>16001168
So obviously the first anon's calculations are incorrect

>>16001071
>not getting a bunch of steamed ink on your food
Based

>>16001085
>>16001169
People are talking about it. That means the marketing was successful.

>>16001132
Use a fucking actually used name than fucking Bob you autist. This really shows how little you've been outside even before the wu flu. Even Joe would've been more hard hitting. I know a bunch of Joes.

Autism

>>16001169
They literally spent money on printing a statement on every box stating that they weren't going to spend money on printing things on the box
They could have just left it blank, but no. They had to tell you all about it.

>>16001071
all food products should be plain packaging.
the $$$ shit = the same cheapo food stuffs anyway.

>>16001073
for them, on their scale, it probably isn't

>>16001837
btw im referring to the first part, the second part is definitely true

>>16001071
it's a marketing gimmick dum dum, you fell for it

They probably pay a few cents each for those boxes, but likely order them 500k at a time, several times a week.

Plus colored ink and printing dies are expensive.

But it's probably just a marketing gimmick

>>16001126
>>16001135
But do they put 2-4 cents more cheese on the 'za?
Because that's what the box is implying. That I get a better product because they saved a couple cents on colour printing.

>>16001074
>it usually is cheaper to buy a new printer then ink replacement
I get your point but that's a bit of a stretch

>>16001126
>incredibly small profit margin

It's pizza, man. It's the easiest thing in food service to upsell. It costs like $2 to make the pizza, including labor, and they sell it for $10. That's a 500% profit margin.

>>16001073
And it's going to blow up in their face.
Garbage and trash is just as important in marketing as the advertising they purposely put out there.
When someone see's these plain boxes sticking out of peoples recycling bins they are going to assume it's from some mom and pop shop.

this site has boxes
https://www.webstaurantstore.com/choice-18-x-18-x-2-white-corrugated-plain-pizza-bakery-box-bundle/245CB18%20%20%20%20%20WHITE.html

63 cents per box, which is very likely 100% markup.

https://www.amazon.com/Arvco-Corrugated-Pizza-Boxes-Carton/dp/B07VQFYQ3H/ref=zg_bs_5016474011_24?_encoding=UTF8&psc=1&refRID=WB22WZNW14F4AYSPBPA7

amazon 69 cents each

>>16003583
Don't put pizza boxes in the recycling. Grease and melted cheese makes the cardboard too difficult to process, so the whole batch is discarded when they're spotted.

>>16003911
who cares.

>>16005212
The forests.

>>16005220
rhetorical question.

>>16005244
Literary device.

>>16005248
pointless rejoinder.

>>16001085
based retard

>>16001085
It's so they look woke and responsible.
The people who lap that shit up will be more likely to order Dominos.
Ergo, marketing at work.

>>16003285
Naw some exec got some bonuses by reducing a print budget a few points to do faux chic and probably angled environmental awareness with it in a few reports too.

It's mind wars

>>16001071
>box cost? 20 cents?
That feels about right. Probably 45 cents in small quantities, but domino's buys millions of the things.

Of course it's a stunt; they spent money to get new printing plates for this, even if they did nominally save a bit by going from 2 or 3 color to single color printing.

>>16001071
You're watching a commercial on youtube at fullscreen, or maybe not even watching it but you're aware it's playing. All of the sudden, the screen goes from flashing colors to goinf completely blank and white, before putting an understated, tiny sentence in the middle of the screen.

Wtf, is your TV broken? Was the internet turned off? Did you accidentally change channels? Better go read the sentence and find out what happened

This plus at least three other strategies were employed in this little bit of marketing

>>16003911
>so the whole batch is discarded when they're spotted
Based. Fuck them for wanting me to give them free recycling materials. If they want it without the grease they should pay me for it.

>>16003911
Not my problem.

>>16006410
>You're watching a commercial on youtube
Do people in 2021 still not use adblock on PC and Youtube Vanced on mobile?

>>16006270
That still doesn't make sense, what are you on about? I really can't see a printer being cheaper than refilling ink, unless you're buying some extremely shitty chinese printers that cost less than the ink

>>16001071
Holy fuck, dominos is a pizza place?!!?!!?!??!

>>16003911
Recycling is a lie, they've been mixing your recycling bin in with the regular garbage since china started refusing to take any more mixed recyclables.

>>16001073
fpbp

>is ink costs moniez?
Yes, anon.

>>16007627
You'd be surprised by the number of tech illeterates. Especially zoomer. If it's not on the appstore, they won't have any second thoughts. They only know the surface shit. Even saw someone who couldn't even do a @ on a desktop (canadian bilangular keyboard btw, it's not just Shift-2, it's right Alt-2).

>>16001071
>>16001073
It's also about humiliation.

>>16001071
>shit out a cheese pizza that costs $0.80 in wholesale ingredients to make
>charge 12 bucks for it
>pay workers minimum wage
this is a marketing stunt
they're fucking rolling in dough
pizza dough

>>16001071
I saw this on Reddit too! :D

>>16001458
Stay mad bob

>super premium pizza

>>16001071
in my euro country they have stripped all colours and pictures and shit from stuff like this, to appear climate friendly lmfao

>>16003911
First time hearing about it, so I did some research, and I found out it's fine now.
Source:
https://www.afandpa.org/media/news/2020/07/13/af-pa-and-industry-partners-aim-to-set-the-record-straight-pizza-boxes-are-recyclable-grease-and-cheese-not-an-issue

>>16001071
Does anybody like dominoes? I don't mean tolerate it, I mean has anybody ever chosen dominoes over any other pizza place? (Pizza hut does not count)

>>16001085
Didnt you make a thread where we are talking about it, with the dominos logo in the op pic?

>>16012194
They're also better than Papa Johns and they're about on par with Little Caesars.

>>16012194
I live in Australia so the options are very limited, Domino’s and Pizza Hut are the only two big chains, I do choose Domino’s over the rest only whenever I’m in the mood for the Pepperoni/Supreme pizza or it’s 8pm and all other restaurants are shut.

>>16012194
If we're talking about the big chains I prefer domino's. The pan pizza is disgusting I love it so fucking much.

>>16001071
lol at OPs stupid question

It costs the same amount to print that box as it would to print a box with a ton of graphics on it. The box in the pic is entirely a jokey gimmick.

I'm sure Dominos has some sort of bulk purchase deal, but for you and me a "large" pizza box costs almost $1.

>>16001071
If a small local pizza joint outside of the corporate oligarchy did this, it would be seen as a political statement against the rising cost of labor due to the covid unemployment benefits. There would be a monsoon of outraged new articles and a Twitter hashtag trying to put the joint out of business.

>>16001074
This isn't actually true. While the new printers print, the ink cartridges or toner are only 30% or worse capacity than the refills.

>>16012533
Printer toner is not expensive and the printer that prints onto boxes probably costs over $100,000.

>>16012549
I found some industrial printers for box printing on google priced between $80000 and $150000 so good estimate there.

>>16012508
take your meds schizo

>>16001830
Easy now No Name brand Canada bro.

>>16001071
>NOOOOO WHY DON'T THE PIZZA BOXES HAVE COOL GLOBOHOMO ARTWORK ON THEM?!?! THIS IS A HECKIN' TRAVESTY OMG

>>16012194
I like Domino's. Their super doughy crust is what does it for me.