/ck/ - Food & Cooking

I can taste pepsi in my mouth thinking about pizza that is some crazy marketing shit

2003 one was best

I like 1950, 1973 and 1991-1992. Current one looks like a fat person in a red shirt bending over and showing their asscrack.

1973 will always be the best. Current one looks retarded, lost their brand identity completely.

>>11927917
+1 remember those dominos adds after Simpsons

>>11927917
>>11927956
Dumb zoomers getting nostalgic over the second worst after the current one. '73 is the best, but '91 is also acceptable.

>>11927907
They literally spent millions making a new one lmao
https://www.goldennumber.net/wp-content/uploads/pepsi-arnell-021109.pdf

>>11927930
I really don't know what they were thinking.

i like the look of the 50s one unironically

>>11927930
The 1973 one pisses me off because the blue on the right is a different shade of blue than the one under the word Pepsi, but the red on the left is the same shade as the red above the word Pepsi.

>>11927973
the only really bad ones are 1898-1906 and 2008. the other ones are fine, ppl just have nostalgia for different periods of them.

>>11927973
I don't care what is nostalgic for you shit was good for me that's all that matters nigger

>>11927976
Forgot image, really worth a read

>>11927989

>>11927976
Where do you even find this shit? It's creative as fuck but come the fuck on

When it started comparing the pepsi logo to a literal star i laughed my ass off.

>>11927976
Interesting, but not worth the cost

>>11927976
Jesus fucking Christ!

Just give me a Coke. Thanks.

>>11928016
>>11928022

I'm in a design related industry and this shit is unironically what sells a design. There are countless firms that can do a logo that looks "cool" but having a design with a story behind it, and what that story is, is what really sets it appart to the client.

>>11927976
It takes some seriously overpaid bullshitters to justify a less attractive design with "gravitational fields"

>>11927982
Your brain is playing tricks on you

>>11928016
Graphic designer here, making up some text about the design is part of the process. You can't just tell the truth, that you did a design because it kinda looked cool and you went on with it. The industry pretty much requires you to deliver some backstory with bullshit buzzwords like "synergy" or "dynamism" in it. The bigger the client, the more you dumb crap you have to add or else the pretentious assholes in the marketing teams won't buy it. This is how you end up with the pepsi fat guy logo having motherfucking magnetic fields.

>>11927924
Based observation

>>11928192
>>11927924

>>11928192
wearing pants & shirt. balls & titties still falling out. ??

>>11928204
Its for dramatic effect

>>11928206
fair enough.

>>11927976
PEPSI UNIVERSE

>>11927907
All of the logos are good, minus 1998-2003. That early 00s aesthetic is ugly as shit

>>11928311
wrongo pal

>>11928189
>>11928143
How can the whole industry be so retarded?

>>11927907
>>11927924
>>11927930
>>11927977
>>11928065
>>11928192
The current logo is /gd/ kino, fuck you guys. See
>>11928189
>>11928143

>>11928483
See
>>11928155

Modern /gd/ is artless shit.

>>11928311
Correct

>>11928483
>/gd/
Who?

>>11928778
>>11928311
Cringe. The only one that MIGHT be better is 91'

>>11927907
1950 is the best logo

>>11928815
62 is a direct upgrade

The current logo is clearly the best, but standards change, inevitably.

>>11928189
this is why i'm no longer a designer
and because it paid shit

Pepsiman-era logos were the best, but I've sorta grown a bit on the current one. Sometimes I wish they still kept the different "grin" variations they had for Diet and Max labels back when they just started using this logo.

>>11927976
>Pepsi energy fields
And they say art is dead

>>11927994

fuck pepsi

>>11927907
>took 64 years to realize that their original logo was fucking trash
i can't look at 1898 and tell you that i'd find it'd look good no matter which era i'm theoretically in.

>>11927917
based and redpilled

the oldest ones are kinda weird, but i like them

Gasping for a Pepsi now t b h lads

>>11927989
>A. The Pepsi Globe
>B. Pepsi Energy Fields
>C. The Pepsi Globe Dynamics
it's like the soup cylinders guy was shitposting and pepsi bought it

>>11928192
top kek

>>11927989
>gestalt
As if anyone that is being shown this in marketing would fucking know off the top of their head what that word even means. I am convinced they brainstormed whatever they fucking could to legitimize their crappy logo in order to sell it for millions of dollars for something that I could whip up in AI in literally a minute

>>11927917
Agreed, just seeing that logo makes you thirsty

>>11928311
Fuck off, early 2000s futurism design is kino

>>11928483
>t. seeting zoomer graphic designer

>>11927907
For me it's the 62 logo. Clean font and shapes. Already look s refreshing.

i like 1970 and 1940

>>11928775
>>11931778
The pepsi design is actually good in that people can still recognize the brand and retain the simplicity of the older logos while being unique at the same time. Pic related is what a bad redesign looks like.

>>11927907
probably within the next 3-5 years

>>11928192

>>11927907
>1905

>>11927982
It gives it balance you raging autist

>>11932518
also looks like someone bending over, but this time it's winnie the pooh

>>11927976
This can't be how they actually did it.

>>11932702
>spend 1 million in cocaine
>lock designers in room
>wait
>"we'll just remove all the details!"
>profit?

>>11932623
Kek

>>11931622
I bet you also think the mountain dew logo is a work of art. Take off your nostalgia goggles

>>11927982
you know nothing about good design, it's perfect

>>11927907
Heh, feels like yesterday they were boasting about the current logo being an implied smile. Didn't get them very far did it? Yeah I'm a bit old but joke's on the world I'm still a virgin.

>>11927907
1940 and 1973 were the most iconic by far

>>11932594
That's pretty awesome, plus it gave me goosepumps from nostalgia.

>>11927907
It’s annoying that we can recognize the brand pictured and do have words put to the logo. Call me a socialist retard but it’s frustrating that when these graphs are made we don’t ever see the thin font “Pepsi” on the bottom of the logo itself so it isn’t so minimal.

That’s how the old ones were done, and that’s how it should be now. Sorry.

Nothing makes me more erect than a ice cold Pepsi.

>>11927994
>>11928192
>>11929435
Adjusted

>>11927989
I saw this first and thought it was someone taking the piss out of them

>Emotive forces shape the gestalt of brand identity

top meme

>>11927973

>>11933847
Based new Bepis mascot

>>11927989
Imagine being a glober in the current year

>>11928143
I'm also in marketing and we completely bullshit the story. It's funny seeing these suits being pseudo intellectuals. It reminds me of when they had that elephant slap a bunch of paint on a canvas and told art experts that it was some famous painter and to critique the work. These faggots sit there and tell you the meaning/what the artist was thinking but in reality it was just some baby elephant getting his grind on akin to a toddler playing in a sandbox.

>>11928328
Its objectively worse, fren

>>11934186
I agree with both of you, but from the limited things I've seen in my life, a lot of the people at the top are happily willing to pay a premium to have other people overthink things so they don't have to. A lot of the C-level guys are living human shitfilters, and they're looking for something that can get past them. That's something they can use against other C-levelers for their own gain. Most of these guys fly around at 50,000 ft, whereas normal people like you or me are at 5,000.

In these campaigns, these C-level guys are looking for complete bullshit that spans 500ft-50,000ft with equal impenetrable bullshit in every single altitude. This is what they're paying for. They're paying explicitly for the fact that it's complete bullshit, but it's impenetrable bullshit, and at every altitude. Including their altitude, and may give them something to whack another C-level over the head with.

>>11927976
https://www.youtube.com/watch?v=EAG7pye0V1g

>>11927907
1973 was best Pepsi

>>11932623
Please to not making reference to known anti-Chinese symbol WINNIE BEAR

>>11928143
>>11928189
You and your entire industry are a fucking joke.

>>11934248
Cool

>>11933847
Fucking based

>>11927907
The first one looks like the logo for a Tim Burton movie.

>>11927976
>Gravitational pull of Pepsi

>>11927907
Woah 1950 actually makes sense and is kinda aesthetic. Everything after that is just some weird ball shape, and 2008+ is peak post-irony