/ck/ - Food & Cooking

I don't drink that I drink this

Why aren't you drinking Wat-Aah? Have you heard of it?

>WAT-AAH! continues its exciting story of making water cool to kids and teens by partnering with a pop superstar Ariana Grande. Oh, and in case you are not familiar, here’s the story of how WAT-AAH! was born:

>One night, over dinner, while watching her two boys slurp back another sugary soft drink, their mom asked them: “Why don’t you drink water instead of soda? How can I get you to drink more water?” And the boys simply said “Water’s not cool. It’s boring…”At that very moment, Rose Cameron (the mom) who had built a career working in branding and advertising for the very soft drinks her kids were consuming had an “Aha!” moment! What if water wasn’t boring? What if instead of lecturing kids that it’s good for them, we make water cool? And so Rose turned to her kids for help in creating a new brand that makes water cool and exciting, and speaks to their generation. “No more snow capped mountains, no more springs,” they demanded. “And do we have to be stuck with the color blue?” they asked. Rose’s oldest son Jack started to sketch an image, “What about a kid, with a big mouth, screaming his lungs out and telling us to drink water?” he asked. “What about neon pink, bright orange, green for energy and even black?” Rose’s younger son Luke chimed in. “What should we name it?” Rose asked them. Set with the idea of creating a brand of water for kids, she and her two boys kept screaming “water” over and over again for inspiration and soon it sounded like WAT-AAH!. And that’s how WAT-AAH! was born!