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/ck/ - Food & Cooking

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>> No.16287664 [View]
File: 65 KB, 1200x827, tropicana-juice-packaging-redesign-failure-1.jpg [View same] [iqdb] [saucenao] [google]
16287664

>>16285242
>Tropicana hired ad agency Arnell in 2008 and sank in months (and $35 million) on the rebrand, only to lose $20 million in sales in the first month alone. After just 30 days, they tossed the new packaging and reverted to their original design.

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