/ck/ - Food & Cooking

WE PLAY AFTER THE THIS NEXT MATCH.

/int/ VS. /c/

>>4938795
hello friend

>>4902816
Dude, Whoaaa

>>4826421
not lightly filling the bird with fresh aromatics and citrus

i feel like a cock tease typing this up without the original article, but anyway.

some years ago, in a really silly University class, i had to read a big industry report from a global coffee industry conference in maybe 1990. This conference of course included every part of the coffee world. growers, brokers, commercial and retail brands, analysts, ect. The conclusion they came to was more or less unanimous. Coffee was headed for a cliff. some of they actually were projecting drops like %80 in total coffee market by 2020ish (or something like that, i dont remember the hard numbers). basically coffee drinkers were older people, and younger people were drinking things other than coffee. never starting up the life long coffee habit that previous generations had. makes sense, you know, with the rise of soft drinks and all.

So anyway, some of their industry people had some suggestions for how to get coffee back on track. really a standard marketing question these days, "how do we appeal to a new younger market"

here are some of their suggestions:
> support development of stylish"coffee bars" and try to replicate NY/Seattle like coffee house culture nationwide

> Use sponsorships in TV and film to show off this cool coffee house culture and to make coffee like sophisticated, rather than just reminding you of grandma

>new focus on "value added" coffee drinks that combine their cheap commodity with more expensive and profitable preparations

>get in bed with colleges to include coffee house service on campuses

>hybrid coffee drinks available for retail purchase at gas stations and the like

There were others, but these stuck in my head because, looking back, they did a hell of a job executing.

not sure why i typed this out, i guess it really just provides some context for the 6$ cup of coffee. It is due to a very well researched and well executed marketing campaign that played out for over 10 years.

Im still looking for the original article.

>>4247564
MFW no face

>>4150543

Have you tried TELLING him that the salad doesn't "undo" what he eats etc.?

Lamb Shanks and Cous Cous with pineuts and fried shallots. Roasted Brussels Sprouts.