/ck/ - Food & Cooking

I just bought a pouch of pic related on a whim and now I'm wondering who the hell the target demographic is for these things and how they're meant to be eaten. The spiciness kicks in right after you've downed each Skittle so it doesn't really complement the fruit flavor at all. You're just left with a mouth full of useless, prickly spice on your tongue. Am I supposed to drink something with it?
It's like Wrigley went through the whole R&D process thinking this was such a zany, wacky idea and didn't stop to consider that maybe it's just entirely unpleasant all around.