/ck/ - Food & Cooking

>>10257586
Can we meme the arch deluxe back?

The Deluxe line, which was an attempt to sort of offer a menu that appealed to a 'more mature/refined' audience.

The big commercial for one sandwich involved kids describing how gross & weird it was. I know what angle they were going for, but generally it isn't a good idea to make an ad that people might think is saying "You might not like this."

>go to McDonalds
>order an arch deluxe
>they don't know what the fuck i'm talking about
>end up with a mcrib
>go home
>google "arch deluxe"
they fucking exist, what's the problem?

The Arch Deluxe. One of the best McDonald's sandwiches and one of the worst marketing campaigns ever.

This is the Arch Deluxe, The Arch Deluxe was a hamburger sold by McDonald's in 1996 and marketed specifically to adults. It was soon discontinued after failing to become popular despite a massive marketing campaign and now is considered one of the most expensive flops of all time.

What do you think of these schematics? Tasty seemingly?

It died because it wasn't getting enough sales (too expensive) and its counterbranding caused lost patronage from its core audience of families, kids, and man-boy adults with no taste. From Wikipedia:

>McDonald's hired Fallon McElligott, a Minneapolis-based advertising agency known for unconventional work, for its staggering $150 million ad campaign. Arch Deluxe ads were notable in that, unlike other fast-food ads, they did not really talk about the quality of the food. They primarily consisted of young children who would look at the seemingly complex burger and say "I don't get it", or "I don't understand what the big deal is." Some would even call the burger "yucky" or complain that "you don't even get a toy with that!" This line of indirect rebel advertising was very similar to The Coca-Cola Company's marketing for OK Soda two years before, which was also a flop. Steve Burns, who would later host the Nickelodeon children's show Blue's Clues, performed the voice-over for at least one of the commercials in the series.

>McDonald's widely distributed coupons allowing the purchase of the otherwise expensive Arch Deluxe for only $1.00.

>When studies showed that its first set of advertising was unsuccessful, and was possibly even hurting its existing branding, it switched to a more conventional McDonald's-style commercial, featuring Ronald McDonald doing adult activities, such as playing golf and dancing at a night club while stating, "McDonald's is growing up."