Dead J-Fashions

[Anonymous No.10394027]

I was thinking about how everyone keeps saying their own fashion is dying/dead/etc even when they obviously aren't, but I was curious if anyone had any information on subcultures that actually are dead/dying (Ganguro, vkei, decora to some extent) and what really killed them other than just the natural progress of time and possibly what are marks of a dying fashion.
I know a lot of people point to the closure of FRUITS being the cause, but their closing statement makes it seem like it was the reverse.

[Anonymous No.10394032]

Bump, It's a interesting topic.
I miss cult party kei and Dolly kei even if they were brief tendencies.

[Anonymous No.10394044]

>>10394027
Decora I don't think it is dying there are a lot of instagramers that do it

[Anonymous No.10394050]

>>10394027
What was the closure statement of FRUITS? I thought FRUITS closed with the decline of print media

[Anonymous No.10394055]

>>10394044
My bad on that! I guess I just assumed since their presence on almost every other website seems sparse in comparison to a lot of other fashions, but it seems natural they'd be on instagram instead lately.

[Anonymous No.10394058]

>>10394055
iirc they said "there's no cool kids to photograph anymore" but that might have just been them covering their own asses on not being able to afford printing a magazine a very small number of people would buy

[Anonymous No.10394059]

ganguro is making a comeback too. jfashions don't die either, just wane in popularity.

[Anonymous No.10394062]

>>10394058
This was meant to be a response to >>10394050
not>>10394055

[Anonymous No.10394072]

The problem is the western community never had the correct perspective on these fashions or if they were ever really fashions. Most were just trends temporarily ran by brands, or worn by only a few people. like cult party kei was never its own style, just how the vintage store The Virgin Mary coordinated its outfits. Most japanese girls in jfashion are way more brand loyal than westerners. theres hardcore AP fans who buy every AP release immediately, and rarely buy from other lolita brands.

TL;DR a lot of these fashions cant be dead because they were never alive from the get go

[Anonymous No.10394079]

>>10394058
Tomoike and tokio fashion on ig take a lot of cool photos pretty often, also there is that monthly Harajuku fashion walk that is also very documented. What I have not seen among those photos are Gyarus or Ganguros, but I know some european girls that do Gyaru.

[Anonymous No.10394080]

>>10394044
when i first got into jfashion in 2008 the general consensus was that decora was absolutely dead. but then deco-lolita and fairy kei revitalized it.

[Anonymous No.10394141]

>>10394032
Dolly Kei is still around as Grimoire is doing as well as usual despite never changing style, they just never used that term in Japan.

[Anonymous No.10394147]

Damn I really hate the need westerners have to label every fucking thing

[Anonymous No.10394157]

>>10394147
That issue wouldn't exist if japanese media wouldn't give any minor trend an own name (like how Dolly Kei was made up by Tokyo-Fashion).

[Anonymous No.10394160]

I'd love to see black-kei and chola-kei come back just to witness the wrath that the internet would have these days

[Anonymous No.10394162]

>>10394157
Westerners would label everything anyway. Just look at most “queers” who are just cishets giving minor traits unnecessary labels.

[Anonymous No.10394164]

>>10394162
you mean like how the japanese teens have like 100 ways to label their genderlessness because that's also a thing, nothing unique to whatever you consider the west

[Anonymous No.10394165]

>>10394157
i agree here. what i hate the most about these threads is that people always claim the fashion's dead and then immediately bitch about anyone still into it. some people in japan are going to wear these kinds of clothes until they wear out, just like our parents and their outdated clothes. there's a weird perception that people change their entire fashion sense when they reach a certain age, but the reality is, people just change what they wear to work for the most part, that's it. i think people feel that way because they weren't around for adult fashion trends until now but if you look at how many 30s-ish office ladies still wear vs PINK at home and dress like they're in college outside of work, you'll see what i mean. people don't just toss out all their clothes at a certain age.

[Anonymous No.10394166]

>>10394164
>how to spot an sjw

[Anonymous No.10394182]

>>10394165
there's japanese articles on all previous major fashion trends, which are considered "dead" now, anyways

50s jfashion: https://woman.mynavi.jp/article/190605-3/
60s jfashion: https://woman.mynavi.jp/article/190319-9/
70s jfashion: https://woman.mynavi.jp/article/190319-9/
80s jfashion: https://woman.mynavi.jp/article/190227-7/
90s jfashion: https://woman.mynavi.jp/article/190220-3/

[Anonymous No.10394186]

>>10394165
there's japanese articles on all previous major fashion trends, which are considered "dead" now, anyways

50s jfashion: https://woman.mynavi.jp/article/190605-3/
60s jfashion: https://woman.mynavi.jp/article/190319-9/
70s jfashion: https://woman.mynavi.jp/article/190307-13/
80s jfashion: https://woman.mynavi.jp/article/190227-7/
90s jfashion: https://woman.mynavi.jp/article/190220-3/

[Anonymous No.10394193]

>>10394166
>weebs who think muh social issues don't exist in japan

[Anonymous No.10394196]

>>10394164
ew, seriously? i thought japan was pretty anti-lgbt. i guess times have changed

[Anonymous No.10394202]

>>10394196
did you really miss the japanese genderless kei fad

[Anonymous No.10394220]

>>10394202
i really only follow lolita so yeah

[Anonymous No.10394243]

>>10394044

Decora died and got absorbed into OTT sweet and fairy-kei. It’s purest form seemed to be dead but the revival with Hard Decora and the bright rainbow looks have definitely resuscitated it, although it seems brighter, more colors in the coords, and more makeup. I’m glad to see it live again.

[Anonymous No.10394249]

The west has "dead fashions" too. What about be emo and scene? People don't really do that anymore. Or mid 00s velour tracksuits, Paris Hilton type style. There are a number of fashion "looks" that weren't really defined as a single thing.
I too am sad to see stuff like Jesus diamante style himegyaru dead, but it should be considered normal, what's abnormal is that stuff like lolita has lasted so long. It's much more normal for fashion trends to fade out because people just get tired of them, and maybe they get revived a couple of decades later if you're lucky.
I wonder if part of the difficulty letting go of these fashions is because they never really had a cultural moment in the US and thus didn't really become oversaturated to the point fans felt ready to move on. It doesn't feel as dated because it wasn't really part of our culture to begin with.

[Anonymous No.10394289]

>>10394249
I mean you make great points but an easy counterpoint to the concept that the west is clinging on for dear life to dying japanese fashion fads is goth fashion existing for 4 decades. I guess the biggest difference though is goth fashion actually evolved somewhat because people have such an attachment to it and lolita somehow manages to have the most minimal culture around it aside from "cute" stuff or loving drama.

[Anonymous No.10394293]

>>10394289
Yeah, I thought about mentioning it, there are a few that stick around like punk and goth. But overall it's more normal for trends and subcultures to fade.

[Anonymous No.10394295]

>>10394289
I feel like I haven't seen a young/teen goth in like a decade. And just a few older ones. It seems kinda dead to me?

[Anonymous No.10394297]

>>10394289
I think something else that helps is that western subculture fashions tend to not break the box of what is generally acceptable to wear in public so a lot of punk/goth/scene/eboy outfits are just different jeans and t shirt combos you could get anywhere with some accessories thrown in while a lot of japanese fashions are entirely brand based and if a major brand folds the fashion does too for the most part

[Anonymous No.10394299]

>>10394295
hardcore goths are harder to find since clubs are shutting down pretty regularly but it's still pretty popular. I live in a small town and still see a few goth kids pretty regularly.

[Anonymous No.10394322]

>>10394044
Decora died ages ago. Western instagrammers are just butchering it horribly..

[Anonymous No.10394332]

>>10394249
Emo and scene aren’t comparable. That was a very brief, niche trend that didn’t have defined aesthetics outside “what I saw on MySpace” and “what hot topic sells”. There’s a lot of people still dressing emo, either they’re young teens nostalgic for a time they never got to live, or it’s old school scene kids who never grew out if the style and still wear swoopy bangs and invader zim merch.

[Anonymous No.10394348]

>>10394196
lmao if you think a fashion style that's meant to look androgynous means Japan has SJW culture now

[Anonymous No.10394349]

>>10394299
Just curious, but where do you live? Even when I was in high school I feel like there were very few kids who had a remotely alternative style outside of a few metalhead guys with long hair wearing band shirts. I've pretty much never seen a goth in real life.

[Anonymous No.10394394]

>>10394058
>>10394050
>>10394027
https://medium.com/@TokyoFashion/panic-on-the-streets-no-the-end-of-fruits-magazine-is-not-the-end-of-harajuku-fashion-c3692761a507

[Anonymous No.10394607]

>>10394348
Different anon but "genderless kei" was never just an androgynous fashion, it just means genderless type and plenty of its followers are pretty sjw by western standards, just search the term in japanese.

[Anonymous No.10394625]

>>10394058
this article kind of explain the statement a little bit : https://i-d.vice.com/en_uk/article/xwdzy7/the-editor-of-fruits-magazine-on-the-rise-and-fall-of-harajuku
( it could be due to urban modification in harajuku, changing the social interaction in the neigbor )

[Anonymous No.10394632]

>>10394295
Has probably to do with how subculture interaction has shifted to social media, you don't need to go out anymore and a lot of people dress toned-down for school to avoid bullying while wearing what they like at weekends (wasn't harajuku fashion originally like this too?)

[Anonymous No.10394653]

>>10394295
I feel like the 2010's had no teen subcultures at all, every one seemed to be much more homogenous.

Now there are finally egirls and boys, who basically just stole their aesthetics from Japanese fashion and cosplay.. I wish the west would just make something new again..

[Anonymous No.10394666]

>>10394653
>I feel like the 2010's had no teen subcultures at all, every one seemed to be much more homogenous.
The west had scene kids, cybergoth, pastel goth, nu goth, soft grunge, creepy cute, hipsters, steampunk, normcore, health goth, seapunk, swaggers, some preppy revival, sneakerheads, and a few more which I just can't remember the names of

[Anonymous No.10394674]

>>10394666
Most of those are pre 2010 or irrelevant. Health goth? Seriously?
I feel like post 2010 being vaguely queer/genderfluid took over as the subversive fashion statement. Obviously it's still there but there's other options too.

[Anonymous No.10394689]

>>10394674
by your logic, nothing ever exists because everything becomes irrelevant at some point

[Anonymous No.10394691]

>>10394674
>thread about dead fashions
>complains about dead fashions being listed
just because it's irrelevant now it doesn't mean it didn't exist

[Anonymous No.10394696]

>>10394653
I think it became easier for kids who want to experiment with fashion to do so in a less subversive way. Rap stars and an overall cultural shift have made unique and nontraditional styles more socially acceptable. Boys can get into fashion by discussing sneakers and rap artists' styles even more so than before. I remember seeing pic related in a movie and thinking that would have been considered "gay" and weird back when I was in school.

[Anonymous No.10394697]

>>10394666
>pastel goth
> creepy cute

fashion trends =/= subcultures. They had no community aspect to them whatsoever.

[Anonymous No.10394717]

>>10394044
Decors seems alive internet wise. I’ve seen a lot of kpop fan girls do it under a different name inspired by BTS I think

[Anonymous No.10394727]

>>10394697
so doesn't have any jfashion which this thread is about, genius

[Anonymous No.10394730]

>>10394697
subculture just means counter culture, doesn't need a lifestyle aspect to it (and there are plenty o

[Anonymous No.10394731]

>>10394730
*of commss dedicated to the previously mentioned styles)

[Anonymous No.10394733]

>>10394730
That’s not what subculture means. How many times do we have to explain this old man

[Anonymous No.10394734]

>>10394733
your screenshot proves what I just said, genius

[Anonymous No.10394735]

>>10394733
found the larper

[Anonymous No.10394741]

>>10394734
Fashion micro trends aren’t cultures moron. I can’t call fucking 80s blush draping or vaporwave aesthetics a counter culture
>>10394735
We literally have this conversation every week.

[Anonymous No.10394743]

>>10394741
you went full retard
https://en.wikipedia.org/wiki/List_of_subcultures

[Anonymous No.10394744]

>>10394027
Oi. Vkei isn't dead. The scene in Germany is actually quite active.

[Anonymous No.10394747]

>>10394666
>scene kids
late 2000s but I will give you that scene dipped into the 2010s
>cybergoth
90s and easily 2000s...what
>pastel goth
Fashion trend
>nu goth
Fashion trend
>soft grunge
Main stream fashion trend... what?
>creepy cute
Fashion trend
>hipsters
Technically correct but see note about hipsters
>steampunk
I don’t know enough about this community to comment
>normcore
This... this was literally a meme
>health goth
Was a fashion trend invented by a couple of runway lines and pushed to be “real” by buzzfeed style clickbait. Anon there are dozens of think pieces about this specific case of fake subculture
>seapunk
I have literally never seen this outside of polyvore
>swaggers
Don’t know what this is so maybe?
>some preppy revival
Prep originally did sorta fit into the subculture category but I definitely did not see that in the revival. It was a normie fashion trend. Like high waisted jeans.
>sneakerheads
Don’t know enough about them but I hope they like their shoes

[Anonymous No.10394753]

>>10394741
subculture and counter culture are terms that describe any group of people that is not part of the mainstream culture, that covers everything from people dressing the same style to social movements, guess why lolita is considered a subculture despite being only a fashion

[Anonymous No.10394754]

>>10394743
The only one of their examples from that entire list was steampunk, unless you count shit like cybergoth which was like 20 years old by 2010. Maybe I’m wrong on vaperwave though?

[Anonymous No.10394758]

>>10394753
Please, I am begging you, talk to a sociologist or anthropologist.

[Anonymous No.10394759]

please show me people in the 90s dressed with cyberlox and all that, cybergoth wasn't really a thing until the 2010s

[Anonymous No.10394762]

>>10394754
did you even read the list because there's way beyond steampunk

[Anonymous No.10394764]

>>10394759
https://en.m.wikipedia.org/wiki/Cybergoth
Though TIL the term came from GW? Good for them doing something useful with their lives

[Anonymous No.10394767]

>>10394762
From anons examples? No there weren’t. They didn’t list fuckin “seapunk” or whatever

[Anonymous No.10394768]

>>10394764
>term first coined for a game is the same as a fashion existing
anon plz, show me 90s cybergoth photos

[Anonymous No.10394771]

>>10394768
There is a timeline that has 2002 as the start of the style. Sorry late 90s and 2000s blurred in my mind. Regardless, I was in college in 2010 and cyberpunk had existed for a long while. My cousin was in the scene when I was in middle school

[Anonymous No.10394773]

>>10394767
is listed as subculture, just like everything else
https://en.wikipedia.org/wiki/Seapunk

[Anonymous No.10394775]

>>10394771
I think anon has 2010s and 2000s as the same category in their head. It’s the only way that list makes sense

[Anonymous No.10394778]

>>10394775
It’s cited a solid a tumblr thing with limited popularity. Read the article.

[Anonymous No.10394780]

>>10394775
NTAYR but before the time of social media, subcultures would often need 5-10 years until they were popular outside their native region, my country didn't have emo and cyber goth until 2012 for example

[Anonymous No.10394781]

>>10394778
>>10394773
Misfired.

Anyway this is a dumb argument. If you want to convince yourself your high school years were so vibrant with counter culture or whatever because someone’s made a photoset on tumblr that trended in 2011 be my guest.

[Anonymous No.10394874]

>>10394666
>scene kids
Died in 2009.
>cybergoth
Died in 2007.
>pastel goth, creepy cute
Same shit, different name. Died in 2015.
>nu goth
Was never a thing. A short-lived fad in 2015.
>soft grunge
Didn't last past 2010.
>hipsters
Probably the only true "subculture" of the 2010s but peaked already in early 2010's. More of a 2009 thing.
>steampunk
Wasn't a mainstream thing. Only limited to autistic board game nerds.
>normcore
This isn't a fucking subculture.
>health goth
The what??? People wearing black and white clothing to the gym? Jesus fucking christ
>seapunk, swaggers, some preppy revival, sneakerheads
None of these was "a thing".

>>10394697
This. Fashion magazines launching a term for some retarded fashion trend for two months doesn't count as a subculture. Compared to goths, metalheads, ravers, emos, rappers and all the pre-2010s subcultures they're soulless and without a community.

[Anonymous No.10394883]

Are there any legitimate J-fashions alive at this point? Even lolita seems to be centered around noveau rich Chinese girls at best, most Japanese girls just wear a plain ass A-line skirt and a blouse now and the fashion designers who used to experiment with flashy street fashion are following suite. Someone bring trashy gyaru styles back in the 2020's, I'm fucking ready to whore out again.

[Anonymous No.10394888]

>>10394874
>complaining about dead fashions being listed in a thread about dead fashions

[Anonymous No.10394890]

>>10394874
>hurrdurr things need a lifestyle to be a subculture
newfag detected

[Anonymous No.10394891]

>>10394874
Thank you for saying everything I wanted to. Basically, at best the later half of the 2010s was devoid of any new subculture or even really any notable subversive fashion trends, except for genderqueer shit.

[Anonymous No.10394895]

>>10394888
Read what they're replying to. Someone said the 10s had no subcultures. Someone responded with a list of things that were either not subcultures or ended in the very early 10s.

[Anonymous No.10394898]

>>10394895
By global standards those were at thing in the 2010s, the world ain't only consisting of the US, might as well say lolita is dead since the 90s because that's when it was getting popular.

[Anonymous No.10394923]

>>10394890
You can keep posting that but this conversation has been going on for literal years. The archive exists. Try using it.

Claim we are dumb or that sea princess couture is subculture all you want, but claiming we are “new” is dumb as shit. Words mean things.

[Anonymous No.10394928]

>>10394898
That is the only legit reply in this thread, and you are correct. Some of the legit subcultures that started in the US did take time to spread internationally, and I am sorry about ignoring y’all.

[Anonymous No.10394934]

>>10394883
Just look at streetsnap sites