/cgl/ - Cosplay & EGL

>>8599625
In my experience, it's still called "otome" when it's named. You'll see some Japanese girls on instagram and tumblr tagging it with this.
However, outside of my lolita friends and friends who were involved in the heart of a fashion, most of the Japanese people I knew rarely referred to their style by name. It was much more like "I like girly, cute things with quirky touches" or "I like light colours and gurokawa."
I'm sure it differs person to person, but the one girl I was kind of close to who wore ETC/LG/Milk on the regular never really referred to it as anything beyond brand names.
On the other hand, I have had a Japanese make acquaintance of mine say that I was looking very "otome" at one point.