/cgl/ - Cosplay & EGL

>>9575325

One of the (western) jfashion indie was centred around this (western) girl who was a wannabe e-fame idol, with a really, really, really dodgy image. It wasn't quite lolita, some of the stuff was a bit more roleplay than fairy kei usually gets (like pastel maid outfits), and a lot of the model photos were really, really creepy in a sort of ageplaying, pandering kind of way.

Someone came along and said the fashion style was called "imouto kei", and was a trend for some wannabe akiba idols to cater to those dudes who have "younger sister" fetish.

So they dubbed both the brand and the style imouto kei. Though I don't know if it's a real thing that exists in japan or not.