/cgl/ - Cosplay & EGL

Ok, so part of the reason this is relevant, is the BTSSB timeline in the baby mook that came with that cheap black heart bag says this for 1988:
東京都渋谷区にて婦人服製造卸会社を設立
Established a women's clothing manufacturing wholesale company in Shibuya-ku, Tokyo

It doesn't actually say it's lolita, nor that it's specifically called baby.

Later, in 1992, it says 正式にBABY, THE STARS SHINE BRIGHT としてブランドをスタートさせる (Officially BABY,THE STARS SHINE BRIGHT starts as a brand).

which means 1980s baby, might not be labeled Baby and it probably is closer to what we see in his 80s work prior to Baby than what we see in the late 90s work.