/cgl/ - Cosplay & EGL

What defines "brand"? Anonymous Fri Apr 28 22:04:03 2017 No.9454445 [View]
File: 141 KB, 581x700, 081001_marui17.jpg [View same] [iqdb] [saucenao] [google]

This is something I've been wondering for a while: why are some labels considered "brand" and some aren't? Like, it's agreed upon that BTSSB, Angelic Pretty, Moi-meme-Moitie, etc. are "brand", but why and how did they get that status? Why those shops in particular? Could a label that's considered "off-brand" eventually evolve into being actual brand?

Not trying to start shit, just genuinely curious.

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