/cgl/ - Cosplay & EGL

Is there a name for the sort of sporty-girly-pastel style that places like wego and spinns sell? Or is it just a trendy look in Japan? That's what I'm really obsessed with as of late. I also noticed that itabags were everywhere when I was in Harajuku a few days ago!

Sometimes I wish there were western j-fashion communities instead of just lolita. But I remember that people have a hard enough time getting an understanding for lolita, which is like the most structured and distinctive style ever.