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/biz/ - Business & Finance

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1615410 No.1615410 [Reply] [Original]

What the Hell could you possibly learn about marketing? It seems like a useless major. I bought a book on it and everything said seemed useless and obvious.

>> No.1615416

Going to school for anything outside of medicine or law is usually a waste of money.

There's a lot to know in marketing. But I'll spare the details. I doubt you care. But if you're a marketing know-it-all, what have you achieved in the field? Oh wait...

>> No.1615448

>>1615416
I actually want to get a business degree or coding one.
>There's a lot to know in marketing. But I'll spare the details
No, I posted this thread because I wanted to know what there is to learn. I actually find it interesting. Sorry if I came off too pessimistic.

>> No.1615516

>>1615410
I'm in Digital Marketing.

It's all about investing in different channels and mathing out which one gets you the best return, and min/maxing and optimizing everything.

There's also a heavy creative element to it, lots of illustrator/photoshop/html/css/etc.

Your goals are to generate brand awareness, generate leads/demand (find people who may be interested in buying your company's products, and increase their interest), capture these leads (get them into your database so you can continue to market and sell to them), and of course analyze the results and optimize for the future.

The marketing textbooks give a good explanation of the what, but not the how. Figuring out ROI and performing multivariate tests are important, but you won't learn how to manage a marketing automation platform or CRM in college (as far as I know, been a few years.)

You can get into entry level digital marketing with just a business degree and some basic work experience (I had only worked at a grocery store + office depot). It helps if you can bullshit about social media and stuff a bit. To your future bosses, marketing is money in > money out. You are there to make the best use of their budget and make money for the company on a macro scale. Keep that in mind.

Entry level digital marketers in my area, who might just manage adwords campaigns, google analytics, SEO, email marketing and stuff like that, can make around $60k-90k starting out. I'm 3 years in making $150k at age 25.

>> No.1615536

>>1615516
You must live in the bay area.

>> No.1615538

>>1615410
>I bought a book
Given the pic, I'm assuming you bought a shitty book. Read real shit. Enjoy:
https://mega.nz/#F!1R0QATqZ!Eb1_M5KC9gkxK6w32R2ETw

>> No.1615541

>>1615516
Where I live, entry level digital marketing people make like $30-35k. This is the Chicago area.

>> No.1615549

>>1615536
That's correct.

>> No.1616323

>>1615516
any advice on traffic sources and affiliate networks?

>> No.1616545

>>1616323
Pick 1 traffic source and stick with it. Whether it's FB ads, Adwords, Bing Adcenter, juciyads, etc. doesn't matter.

Master 1 traffic source and change your ads to make it work, rather than jumping from one traffic source to the next.

For affiliate networks... Find what your what to promote (offervault.com), join the network with best payout. Some people join multiple networks so they can split test the same offer on multiple networks. They do this to see which network shaves more. But it really depends on what niche you want to promote in. Some networks specialize in adult offers, health, bizop, rebill,etc.
Join a few, most are easy to get in. Peerfly, Clickbank, CommissionJunction, MaxBounty to name a few.