/biz/ - Business & Finance

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Anonymous Tue Jun 27 13:18:59 2023 No.55410620 [Reply] [Original]

Anybody here running a web store?

I've started a clothing brand. Right now I started an instagram ad campaign for my first high level design, which I hired a respected and well established artist for. And I'm thinking about scalability.

About 10 days have passed and approximate stats are 1500€ spend in ads, reached 200k people and had 5k of those visit my store and sold ~300 shirts at a profit of 18€ per shirt.

So my ROAS is 3.6, which falls just shot of the golden benchmark of 4.

Now I'm wondering if I should just go balls to the wall and dump all my profit into a higher ad budget or if I should keep it running as is.

Anonymous Tue Jun 27 13:25:23 2023 No.55410662

No. With Algo driven ads you always want to spend as little as possible. The more you spend, the more the ad will be shown to people who most likely don't care, which can massively inflate your cost per click. Buy more designs, hire models and pay influencers to shill.

>>	Anonymous Tue Jun 27 13:28:12 2023 No.55410683 >>55410662 So far it seems like my CPC has only been going down over time, probably because the algo is getting better at predicting potential customers.

>>	Anonymous Tue Jun 27 13:53:13 2023 No.55410841 File: 240 KB, 1800x1012, InlandEmpire.jpg [View same] [iqdb] [saucenao] [google] >>55410620 You should just kys yourself.

>>	Anonymous Tue Jun 27 13:54:19 2023 No.55410852 >>55410841 Why would I?

>>	Anonymous Tue Jun 27 13:57:33 2023 No.55410879 >>55410620 women's clothing? can you even viral market with men's? there's endless amounts women's activewear being shilled online and there are endless women who get triggered by seeing a woman hotter than them wearing it and forces them to buy it.

>>	Anonymous Tue Jun 27 14:02:26 2023 No.55410928 File: 702 KB, 988x1300, 1682982324990259.png [View same] [iqdb] [saucenao] [google] >>55410879 Unisex black shirt with a design somewhat in this spirit. Sales have been pretty much 50/50 at this point.

>>	Anonymous Tue Jun 27 16:27:38 2023 No.55411932 >>55410620 Completely unrelated but do you have any business book recs?

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