>>53975414
No, I know who you're talking about though. Here's an example:
You have a $1000 to purchase BBBY. Instead of buying shares you use your brokerage to "sell to open" 7 BBBY Put contracts at the $1.50 strike price.
The $1000 you have will be used as collateral to purchase those shares at the end of the week if you're assigned (you will be assigned unless the price moves up past $1.50)
You are IMMEDIATELY paid a $200 premium for selling those contracts, netting you a 20% in your initial investment, which you can cycle into selling another contract giving you more money.
Because you are paid a premium, when you are assigned shares, you will have lowered your cost basis, even if purchased at the $1.35~ range.
Your break even for selling contracts is lowered to $1.20~ because of the premium received, instead of having purchased those shares outright.
Risks: Price doesn't go back up and you're still left bagholding
Price skyrockets before you're assigned and you miss out higher gains, you still make money on the premium and your initial collateral used is returned.