>>52629408
It's not. There was a time when you could invent something random and have it pop off. Nike happened because a track coach got high and poured rubber on a waffle iron. Even then, they still needed big time celebrity athlete endorsement to truly pop off and become worth billions.
You need make a product and sell it. To sell it, you need people to talk about your product. Problem is that people don't talk to each other anymore, their online parasocial relationships substitute in for friends. You either need to have the VC to pay off other influencers or have enough influence of your own to shill your own product. (Usually then you're still paying off other influencers, like Jschlatt does with his gFuel clone.