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/biz/ - Business & Finance

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24638100 No.24638100 [Reply] [Original]

> Be me
> Start record label for my music
> Make second album
> Make 25 tapes for it
> $5 each
> Get a press release, radio play, and a post on a big YT channel
> Spend $60 advertising them on Instagram
> Sell 10 of them in a span of a week and a half
> Decide to advertise them again
> This time spend $120 (I just started up so I don't really care about making a profit rn, just getting my name out there)
> It's been 6 days and I haven't sold a single tape

Can anyone give me some advice on what I should do? The ad clicks are giving me a lot of listens on my bandcamp, and a lot of website visitors. I've gained about 30 followers on Bandcamp since the second wave of advertising, and I get 70 or so listens a day.. The only problem is that I'm not selling anymore tapes, and I'm not sure why. Most of my purchases were coming from the U.K, and I didn't change anything with the promotion algorithm. I even lowered shipping costs on both my website and my bandcamp, and still nothing. Should I just cut my losses and save my money for the next release, or keep advertising for exposure?

>> No.24638123
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24638123

Came across baseprotocol.org, wanna know What do you think.
Is it real that this is new solutions for Cascade yield platform? They cooperate with Uniswap and provided liquidity pools. I think it is great

>> No.24638125

>>24638100
Wait, people pay for music?

>> No.24638160

you have to get 10K impressions before you can give up on something
stretch your money and get 10k eyeballs.

>> No.24638165

>>24638100
I should mention that I had a lot of luck targeting the U.K, even with high shipping costs ($13.50 since I'm in the US.) The majority of my orders have been from the UK.

>> No.24638181

>>24638160
Okay, thanks anon.
I'm up to about 2.1k listens on this release.

>> No.24638196

>>24638125
Yes they do, if it's good enough.

>> No.24638265

>>24638196
There's your problem then.

>> No.24638319

>>24638100
>tapes
>shipping
wait...are you selling fucking cassette tapes?
If so my guess is all the ten people with cassette tape players always buy anything that shows up on cassette, and they have now bought your tape and no-one else ever will.

>> No.24638354

My live production class ran an experiment once for a graded project.
Financially speaking, we found out that as a no-name artist you were better off giving away your music for free and asking for voluntary donations from people afterwards rather than actually trying to sell it for anything (no matter how cheap).
Do with that information what u will.
t. music industry major

>> No.24638409

>>24638354
I'm not really no name anymore. At least with this project.

>>24638319
You don't understand, clearly.

>> No.24638496

>>24638409
>I'm not really no name anymore. At least with this project.
I really wasn't trying to shit on you or anything, but if you are asking the likes of us for advice on why your sales/footprint is not meeting your expectations, then chances are you are overestimating your own notoriety.

>> No.24638544

>>24638496
The retards on /mu/ always shit on me so I was being hostile for no reason, sorry anon.

I actually realized why my website wasn't getting any purchases, I had fucked up the shipping prices. On Bandcamp, there's a "per extra item" shipping fee, and on squarespace there's an "item fee" shipping. Basically on my website I was charging people an extra $5-8 without knowing, because I thought it was the shipping cost of adding another item to the order, when in reality it was a flat fee for the item, added onto the current shipping price. Screwed myself over there by being smooth.

>> No.24638580

Why are you using bandcamp? Just use SoundCloud and build an audience/following. If you have artists just fund them and make them look underground and then sign them if they blow up. If it’s you yourself just build an underground following with SoundCloud?

>> No.24638629

>>24638544
Just use SoundCloud to have at least a preview or portion of your music free if you really want to charge that way. But streaming + selling works much better these days. People who follow you will want to support and buy your music. I produce music and put everything free on SoundCloud but with tags on it. Paid versions will eventually be tag free and leasable but just working locally and producing locally not selling online yet.

>> No.24638644
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24638644

>>24638544
>/mu/
well there's your first problem.
no worries man i get it.

sounds like you solved your own problem. hopefully that fixes it. getting anyone to pay for anything nowadays is no small feat.

best of luck on your rise to stardom fren

>> No.24638650

>>24638580
Soundcloud is unprofessional looking imo, and I don't get paid for streams. Bandcamp also gives you the option to support the artist by buying the music.

I'd rather make myself look professional by having a website, press releases, and a nice looking Bandcamp. SC just feels too sterile and ametuer. My music is now on an ambient channel with 20k or so subs, which leds more credibility than a 20k soundcloud following ever would.

>> No.24638662

>>24638629
You can stream on Bandcamp as well, and I also have both of my albums on a YT channel.

>>24638644
Thanks anon, I appreciate it.

>> No.24638690

I just placed on some spotify algorithmic playlists... feels to see my plays get some rocket fuel. To bad they pay fractions of cents, and won't pay a meal at mcdonalds

>> No.24638695

>>24638650
SoundCloud will build you a loyal audience though, I understand what you’re saying but check out InternetMoney they’ve built an entire brand an artists found or built fanbases from SoundCloud. You can still have a website and link to it from there. Someone listening and liking your music will make you money even if you don’t get paid for that single stream. The goal would be to use it to build a fan base no one uses SoundCloud to stream, they use it to find niche and new artists. Eventually they will listen to you on Spotify, YouTube, etc. would be the endgame. But the more listens the better. Limiting yourself because you can’t get paid for a single stream might lose you thousands of listens and audience members / fans.

>> No.24638712

>>24638690
Yup, precisely the reason I refuse to put this project on Spotify.

>>24638695
Meh, I'd just rather not have the appearance of some soundcloud producer. Bandcamp is good enough for me. My other stuff is on SC anyways, and went nowhere.

>> No.24638782

>>24638712
Building a fanbase and being able to have revenue streams through concerts, merch, etc. should je the goal. And just building a successful brand. Most of the most successful billboard artists came up from SoundCloud I think that’s a very narrow minded opinion on the platform personally. You can also find people you like and to collaborate with as well. I honestly don’t know many artists other than pop stars / country who didn’t come up from SoundCloud that are making bank.

>> No.24638812

>>24638782
Yes, but I'm past the need for growing a fanbase on SC. I can do just the same with Bandcamp, and make money doing it so why not?

>> No.24638879

>>24638812
I guess maybe I haven’t looked into Bandcamp for a while then if it has grown a lot in the past 10 years I will have to check it out. However I think there’s always room for growth. Some anon mentioned a week ago the app Audius for streaming and how it was superior for musicians but I have checked it out yet.

>> No.24638907

>>24638812
Also maybe just learn SEO or marketing could be a good thing. Or music marketing more specifically and how to go about hyping up and album and how to most effectively market your albums.

>> No.24639237

>>24638907
Yep, that's something I've been working on. I guess what I was trying to say is that I'm wanting to do more professional stuff like press releases and radio play, rather than just getting soundcloud listens. Since I started this label, I've gotten 10x more attention from reviews and what not.. I have two reviews for my first album, as well as an interview about my record label out there. For this second one, I have some radio play on an experimental station, a YT post on a channel with 20k subs, and a press release coming sometime soon.

>> No.24639307

Just make amazing music without worries of business. Once you make an amazing album they will find you. It might take you a decade.

>> No.24639451

>>24639307
That's meme advice. You need to market your stuff or else nobody will hear it.