Help me pls

[Anonymous No.20136071]

Last week I was just a video producer, as of today I've been made Director of Marketing (long story), any info, tips or things I should know would be much appreciated, book and other info recommendations would be great as well.

I've got a BS in communication with an emphasis in video production. I'm just gonna be real. I'm not really sure what I'm supposed to do and I'm a little nervous.

[Anonymous No.20136145]

Your post is too vague to help

[Anonymous No.20136166]

>>20136145
I've just been hired as a Director of Marketing and I have literally no idea what to do or what the day to day work I should be doing is.

[Anonymous No.20136171]

Marketing is about making decisions about Price, promotion, place, product (the 4ps).
There are then different ways you can justify your decisions quantitatively or qualitatively. It is mostly all bullshit though, more art than science

[Anonymous No.20136208]

>>20136171
Anywhere you recommend I can read up on it in more detail?

[Anonymous No.20136255]

>>20136208
plenty to read here https://en.wikipedia.org/wiki/Marketing

[Anonymous No.20136274]

you are generally delivering a marketing plan that is to meet some marketing objectives
https://en.wikipedia.org/wiki/Marketing_plan

[Anonymous No.20136294]

>>20136255
>>20136274
Thanks bro, I've been making commercials for a while so I can do that part it's just the other stuff that I'm really clueless about.

[Anonymous No.20136380]

>>20136166
Fake it until you make it

[Anonymous No.20136386]

>>20136380
That's plan A

[Anonymous No.20136511]

>>20136071
Get with who you answer to, ask them what marketing objectives they have in mind. Gotta know which way is up.

[Anonymous No.20136769]

>>20136171
>>20136208

To be effective at marketing, consider expanding the concept and use the 7 Ps instead. This should help. Good luck

https://www.entrepreneur.com/article/70824

[Anonymous No.20137454]

>>20136071
>tfw you actually went to school for a Communications Degree