I know what you mean OP. I knew a guy I worked with, a finance major, who was into a crypto a bit so he said. I started telling him smartcontracts were the future.
I never made tons working a 9-5ish job, I've been in restaurant management my whole life basically, upscale a bit and fast casual dining. I love all of the skills I learned over that time I was able to take home I.E. cooking and organizational skills mostly.
Anyway this guy who was a finance major, doing serving gigs to work his way through college, just couldn't get it. I think its more he just didn't care. I mean honestly what are the odds I was actually telling him good investment advice.
This is what I do for all normal people. I just mention to them to read the book the 4th Industrial Revolution by Klaus Schwab, and to take notice to the part about blockchains, where Smartcontract.com by name is mentioned.
He just kept saying 5,000 different crypto exist, how do I know this is the one. Of course its not the "only one", but clearly is the last most obvious 1000x and more. I explained the oracle problem, decentralized data feeds, its clearly the next progression in bridging blochain and legacy institutions, all the developers from Fortune 500s working on it, the partnerships, Ari Juels. The list goes on and on.
People would rather not invest and risk than be wrong. This is the real answer, too much ego and ironically not enough confidence all at the same time.
LINK requires and understanding of too many facets to put together its true value. AI, IoT, blockchain, oracles, automation, PSD2/ISo20022 standards etc. It was made for autism minded people. People also don't have patience.
I stopped trying and will have to come up with a new way to help others because you can't just tell people, they have to figure it out on their own.
I'm very comfy at least.