/biz/ - Business & Finance

[Anonymous No.16860746]

What happened to the advertising industry that made it like this?

[Anonymous No.16860754]

>>16860746
shouldn't you advertise to the majority of your market?

[Anonymous No.16860755]

fantom a scam sirs! all bhanchod who are invest in this coin will losing his wealth! entire my village destroyed because fantom team make coin dumping onto us

[Anonymous No.16860764]

>>16860746
((()))

[Anonymous No.16860773]

lol women will fuck themselves up with their moronic ideology

[Anonymous No.16860787]

Profit happened.
How many bodytypes like pic #1 in women 18-40? Maybe 7%? 10%?
How many bodytypes pic #2? Every woman is on a spectrum on the weight from 2019 and down to the 1999 size.
So they jew all the money they can and spend the same on ads.

[Anonymous No.16860788]

Fat black women accumulated enough cultural and financial capital to become a viable consumer demographic.

[Anonymous No.16860793]

>>16860746
you mean the 70% fat americans that are now your main target audience, because you already have the 3-6% of thin demi-gods in your pocket?
you are reversing cause and effect. thicc americans are the target audience now

[Anonymous No.16860809]

Liberalism aka communism aka Zionism

[Anonymous No.16860822]

>>16860746
They go rid of based Kevin Roberts the ex CEO of Saatchi & Saatchi.

[Anonymous No.16860935]

>>16860764
/thread

[Anonymous No.16860940]

>>16860746
In advertising, attention is like oxygen.
People started to mistrust and become desensitized the fake, perfect, glamorous people. That's like losing Oxygen.
So the way advertisers realized they could trick people into pretending they were real, authentic, and genuine and more importantly get free publicity as they're 'praised' for it was by putting non-glamorous, non-perfect people in their ads

[Anonymous No.16860946]

>>16860940
Addendum.
Attention is Oxygen.

[Anonymous No.16860968]

>>16860788
But they did not, it is all virtue signalling from the marketing department, fighting probably with sales. Do you think Gillete took money into consideration with the ad campaign, and so many others (like sjw bullshit in vydia?) Nope, it is all full Idiocracy.

[Anonymous No.16861002]

>>16860746
the myth of equality and communist professors have culturally trounced us.

[Anonymous No.16861142]

>>16860968
its just the shift from asipirational marketing to realist.
1999 - "You could be this beautiful white women on the beach"
2019 - "You are a fat hog on the couch"

[Anonymous No.16861179]

>>16860788
and we are all paying the price.

[Anonymous No.16861191]

>>16860746
White girls love sassy black women like lizzo. So seeing fat black women makes them excited. So this ad basically appeals to virtue signaling wealthy skinny white girls age 40 and down, all fat girls, and blacks. Putting a white trash fat woman wouldn't appeal to wealthy white women at all, nor blacks. Normies still think this is new and interesting to have fat people in add so it might get some social media shares.

[Anonymous No.16861207]

>>16860968
>But they did not
But they did. Black womens earnings have been going up consistently as more and more get degrees. The fact their obesity rates keep going up to makes this a no-brainer.

[Anonymous No.16861276]

>>16860968
If you know so much better, how come you're not pitching to these massive consumer brands? Surely your marketing skills will help you get a meeting with top execs mr. marketing expert?

[Anonymous No.16861282]

>>16860968
This still falls under “accumulated cultural capital”. I’m not necessarily saying they did this through their own efforts.

[Anonymous No.16861298]

>>16860809
>'aka'

[Anonymous No.16861321]

see pic
it's part of globalisation

[Anonymous No.16861356]

>>16860746
Is there any research showing which type of ad sells more? I would imagine the 2019 one sells more because a lot of women can say "I'd look better wearing that", while the 1999 one might make women think "what's the point of putting lipstick on a pig, even if I'd buy that I'd still not look that good".

[Anonymous No.16861366]

It makes people talk about it so it works.
It's that simple.

[Anonymous No.16861368]

>>16860746
Women and their superiority complex aided with funding and help of the jews.

[Anonymous No.16861376]

>>16861356
i'm in marketing and i've already explained it here: >>16861142

its a shift from aspirational to realistic

see: https://www.sawtoothgroup.com/as-advertising-shifts-from-aspirational-to-realistic-what-can-marketers-and-brands-do-to-stay-irresistible-to-consumers/

[Anonymous No.16861401]

>>16860746
Capitalists are trying to buy woke points even if it loses them money.

[Anonymous No.16861493]

>>16861401
>even if it loses them money
Does it though? I remember seeing here that gillette actually made money, though that may have been a shitpost.

[Anonymous No.16861496]

>>16860754
fat people are the majority of the market.

[Anonymous No.16861505]

Can someone tell me why advertising with a message is allowed at all? Recently I got kind of angry realizing that for me Christmas/new years is associated first and foremost with coca-cola. It's a parasite that will live inside of me forever and I will deal with it but I'm not okay with it. Better yet, make it mandatory for companies to stress the negatives reliance on your product will bring.
In regards to OP's picture, I want to neither get aroused by a brand nor for it to promote degeneracy, i believe degeneracy finds a way even without a promotion.

[Anonymous No.16861517]

>>16860793
this and nothing to do with jews conspiracies

[Anonymous No.16861548]

>>16861376
Interesting, thanks for the insight.

[Anonymous No.16861557]

>>16861505
Just stop watching cable, that’s what helped me dissociate the two

[Anonymous No.16861770]

>>16861496
By weight, to be sure.

[Anonymous No.16861784]

Both of these are unhealthy body images although yes, one is visually more appealing

[Anonymous No.16861816]

>>16861557
its called "tv programming" for a reason....

[Anonymous No.16862089]

>>16860746
political correctness happened

[Anonymous No.16862090]

>>16861496
>>16861770
That's why they call it mass market.

[Anonymous No.16862447]

Monopolies happened, good example would be Gillete
>have monopoly on razors
>do whatever retarded publicity stunt you want
>people keep buying your garbage because there's no alternative

[Anonymous No.16862492]

>>16860746
there aren't any females in the USA that look even close to the top image anymore.

being overweight is pretty much the female standard rn and CK needs to sell their products to make profit

[Anonymous No.16862493]

>>16860787
Jesus christ you're fucking stupid. They only do this shit because exec's are dumb and think that the few loud mouthed faggots on twitter represent the whole of their customers. This shit backfires. Get woke, go broke is fuckong real mein nigger.

[Anonymous No.16862505]

>>16860746
They did it so Americans can relate

[Anonymous No.16862508]

>>16860746
Fuck kikes. This is an absolute eye sore. Imagine working in an office and you finally get that window and this is what you have to see when you look out.

[Anonymous No.16862515]

>>16860746
>AH SPEAK MAH TRUTH
What the fuck is that even supposed to mean? Are they implying that fat ape is some kind of woke activist? Cringe

[Anonymous No.16862632]

>>16861505
>Recently I got kind of angry realizing that for me Christmas/new years is associated first and foremost with coca-cola

When I think of Christmas I think of snow. And I live in a tropical climate. What are you doing to think Christmas is associated with Coke?

[Anonymous No.16862650]

>>16862632
living in the USA where there are so many advertisements that people get literally brainwashed

[Anonymous No.16862665]

>>16860746
Advertising that reflects the reality of the population probably sells better.

Or maybe not. I wonder...

[Anonymous No.16862676]

>>16860787
Pic #1 draws more attention from viewers.
Pic #2 reflects the reality of a large group of American women.

I tend to think that pic #2 works short term, but in the long run it can backfire.

[Anonymous No.16862678]

>>16860746
its probably something against "muh fat shaming"

[Anonymous No.16862680]

>>16860746
And the truth that is stated is as follows
>CALVINS: END ME! END MY SUFFERING! PLEASE!

[Anonymous No.16862681]

>>16861366
>It makes people talk about it so it works.
Checked. This anon is onto something.

[Anonymous No.16862684]

>>16860940
>its attention seeking
That's not true becuase being unapologetically racist or extreme right wing would get you a lot more attention.

[Anonymous No.16862692]

>>16862676
a lard group.

[Anonymous No.16862693]

>>16860787
(((They))) aren’t doing it to sell underwear.

[Anonymous No.16862696]

>>16861142
>its just the shift from asipirational marketing to realist.
Maybe boomers were more welcoming of aspirational cultural representations, while millennials are going through a reality check.

[Anonymous No.16862697]

>>16861276
That is the most retarded thing I've ever heard anyone say. You're an ass mad marketer aren't you?

[Anonymous No.16862731]

>>16861356
But she doesn't look good at all lol

[Anonymous No.16862749]

>>16861356
>Is there any research showing which type of ad sells more?
Calvin Klein's marketing people probably did extensive research on it before launching the campaign.

[Anonymous No.16862759]

>>16862676
But fat women aren't going to buy the underwear becuase they see how shit it will look on them. It makes no sense at all as a self insert