So can anyone explain how Brave ads and BAT work from the advertiser's end of things? For example, I've gotten Brave ads for Amazon; does this mean Amazon itself has purchased BAT to do so, or is it paying in fiat money directly to Brave?

File: 10 KB, 225x225, BAT pepe.jpg [View same] [iqdb] [saucenao] [google]

Anonymous Mon Nov 25 10:20:54 2019 No.16373469 [Reply] [Original]

So can anyone explain how Brave ads and BAT work from the advertiser's end of things? For example, I've gotten Brave ads for Amazon; does this mean Amazon itself has purchased BAT to do so, or is it paying in fiat money directly to Brave?

>>	Anonymous Mon Nov 25 10:52:20 2019 No.16373721 >>16373469 Yes

Anonymous Mon Nov 25 10:57:57 2019 No.16373762

>>16373469
exactly, the key to note tho is that ctr rates for brave are about 4-5x higher than industry standard. this is a huge jump....most marketing departments expend all sorts of resources to improve ctr from 1.3% - 2%. Being able to instantly get 10% ctr is so big of a jump that advertisers (even giants like amazon) cant ignore.

>>	Anonymous Mon Nov 25 11:14:22 2019 No.16373903 >>16373762 So advertisers are in fact purchasing BAT? It seems like it would only take a couple behemoth companies to wipe out a good volume of the supply.

Anonymous Mon Nov 25 11:29:54 2019 No.16374042

>>16373469
They pay in fiat and it converts to BAT. The advertiser doesn't need to worry about the crypto part. They can continue to think of the campaign in terms of fiat like they're used to, even though it's actually BAT. So yes, Amazon purchased BAT but they don't have to know about it or care. It's like any other advertising campaign to them, but the BAT is behind the scenes rewarding users and what not.

https://www.reddit.com/r/BATProject/comments/7q1iev/do_advertisers_need_to_buy_bat_in_order_to_be/dslq67a/

>>	Anonymous Mon Nov 25 11:32:06 2019 No.16374064 File: 192 KB, 790x837, IMG_6200.png [View same] [iqdb] [saucenao] [google] >>16374042 Thanks much. Cheers fren.

Anonymous Mon Nov 25 11:57:58 2019 No.16374293

>>16374064
70% of ad purchases go to brave users...in other words the very bat you receive from watching ads is coming directly from advertisers.
Phase 2 is brave is going to start building out the bat ecosystem (ie. vpns purchased via bat, stores that accept bat, etc). Great time to accumulate before rush.

>>	Anonymous Mon Nov 25 13:56:32 2019 No.16375427 >>16374293 >Great time to accumulate before rush I accumulated enough. It's time to pump ffs.

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