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/biz/ - Business & Finance

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1529724 No.1529724 [Reply] [Original]

Looking for book recommendations on:
MARKETING
BUSINESS MANAGEMENT
FINANCING
ADVERTISING
INVESTING

Thx senpaitachi

>> No.1529727
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1529727

>>1529724
Art of War

>> No.1529796

The Illiad

>> No.1529833
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1529833

there can only be one

>> No.1529916
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1529916

>>1529724
The Talmud.

>> No.1529953

>>1529833
God, I hope you're trolling.

>> No.1530286

Maybe I'm taking the bait but
>Only the Paranoid Survive
I've read a few reviews of this, seems like a really good addition to the work of Michael E. Porter.
There's a very important lesson in there about complacency, as a small startup you can use that to topple the industry stalwarts, as an industry stalwart you need to carefully manage cataclysmic changes simply to survive, and if you do survive you may be bigger than ever.

>Same Side Selling
Basically puts forward the idea that rather than trying to just make the closest all costs, you should put yourself in the client's shoes and anticipate their needs.
The more and more literature I read about selling and salesmanship the more and more I realize it's basically an information game, the more you know about the client, the better your line of questioning, the more you know about their needs or business or industry, the more sales you can make.

>Influence (Cialdini)
Charlie Munger recommends this. If you've already read How to Win Friends... then move onto this, it's a great manual on persuasion, if Same Side Selling or The Challenger gives you a philosophy and theory on selling, this book gives you the person-to-person techniques.

>Financial Management Theory and Practice
Apparently this is the bible on Financial Management, any anons can confirm this?

>> No.1530425

>>1529724
Search MBA on Amazon.

>> No.1530726
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1530726

All the "For Dummies" Books relating to business, Introduction to marketing by Rosalind Masteron, Influence: The Art Of Persusion, Understanding Organisations, The Personal MBA, The 10 Day MBA, Accounting and Finance for Non Specialists, Books by Warren Buffet, Donald Trump, Richard Branson, and all in Pic Related.