/biz/ - Business & Finance

Viacheslav Semenchuk, a Russian entrepreneur, has just launched a cryptocurrency for Jews.

Similar in concept to Bitcoin, it is called BitCoen, "the first Kosher cryptocurrency," as described on the company's Russian website. In the US, Coen and its variant Cohen are common surnames in the Jewish community; in Hebrew, they mean priest.

Semenchuk, according to RT, has invested $500,000 in the project and hopes to raise as much as $20m through an initial coin offering that aims to sell 100m worth of BitCoen digital tokens to investors.

With that much market capitalization, BitCoen would rank at about 115th among the more than 1,000 cryptocurrencies tracked by coinmarketcap.com. Bitcoin's current market cap is about $55bn.

The company began a pre-sale through its website on Wednesday, offering 300,000 BitCoen (under the abbreviation BEN) at a price of $0.75 per token. It expects to launch a wider offering in October.

"Our team came to the conclusion that the Jewish community is the world's only community within the framework of which a full-fledged and self-sufficient cryptocurrency can be created and recognized by the whole community," said Angelika Sheshunova, COO of BitCoen.