/biz/ - Business & Finance

>>22238877
This is unironically straight from reddit hence the spacing.
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Low hanging items we have been working on are likely obvious: Rewards features, publisher and ads payments, getting sync v2 shipped, crypto wallet enhancement, webcompat, etc.

To address the list:

BAT-sense / publisher ads

Interest was decent from verified publishers when we exposed the ability for publishers to opt-in from the publisher dashboard.

We have an MVP, but want to optimize personalization before we put in the wild. Some of this work was also temporarily paused for stability work.

There are some additional optimizations to the existing User ad units we have work in progress for that has been prioritized higher in queue, as they net better rewards for users and added value for advertisers.

Self-service ad manager

Steady progress on this front. Current advertisers can observe this as recently as last week when we rolled out improvements to the reporting dashboards.

We have onboarded an additional set of partners and advertisers to help us test out self-serve.

This will be the pattern for the near-term.

>>22238935
Here's why:

Self-serve brings expectations of 24/7 availability and support. We are ramping resources to handle this, but it will be iterative.

Being 100% real, our ad delivery is different than traditional ad platforms. The delivery cadence and volume is different (users see a max of 1-5 ads/hr in Brave; outside of Brave, they see 3-5 ads per page load). The matching algorithms are different. The pacing is different. Conversion funnel adheres to physics, but the timing is different when you aren't carelessly shotgunning a ton of ads in front of a person.

Audience cohorts are different, and our audiences are growing each month to be more mainstream.

My point with all this is that there has been a lot of daily collaboration between ad operations (through our managed services team), engineering and with our testers to fine tune defaults for each campaign goal and gauge performance across different categories.

We don't want to rush a release to self-serve for advertisers to begin using, and have them in a situation where they operate based on traditional experience, that may end up setting them up for poorer performance than they would have through managed services. Getting the defaults tuned for different campaign goals takes some time, but ultimately sets our self-serve advertisers up for better success.

We are selling in to more broader advertisers, and are factoring in differences from category performance as we go.

BraveVPN

VPN news soon. Stay tuned. Can't say more just yet.

Apollo release

See: https://brave.com/themis/ and https://brave.com/mjolnir-tooling-for-bat-apollo/

Making progress, but aren't dropping dates yet.

>>22238958
Another scoop from today for people wondering what else the BAT token can extend to.

"While the Brave browser represents the first "BAT-enabled application" and is the primary focus of BAT Roadmap 1.0, the team intends to extend the BAT ecosystem beyond the Brave browser. We envision the BAT platform being extended to other web browsers, chat/messaging applications, games and other attention-economy apps via open source mobile app SDKs, connected TV SDKs, etc. (Read more about our upcoming BAT SDK, here.) For more info on the potential areas of expansion, see our Driving User Adoption and Extending the BAT Platform blog post.

The BAT SDK that will allow developers to integrate BAT-functionality (such as privately-matched ads with revenue share) into their own applications, allowing developers to monetize their apps and reward their userbase."

"I don’t want to corner the browser market; I think Brave will have a good growth curve and lots of market share among elite users who are very economically valuable, but BAT is the big play. I want the Basic Attention Token to be used widely, which means we will bring it to other browsers and other attention apps — things like podcast players, or games that have ads in them.” —Brendan Eich

Individual creators can edit what values they display in their tipping banner by simply customizing their tipping banner through their dashboard. They can set it to: (1, 10, 100), (5, 10, 20), or (10, 20, 50), etc., for example.

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In the future, we may introduce more flexible options for users, such as non-anonymous tips of custom amounts you set yourself. :)

>>22238877

Oh and this moron from the last thread. The example you gave was the exact example given you fucking idiot. So much for all those examples you claimed to know.