/biz/ - Business & Finance

Charlie Munger: I coined that term the “Lollapalooza effect” because when I realized I didn’t know any psychology and that was a mistake on my part, I bought the three main text books for introductory psychology and I read through them. And of course being Charlie Munger, I decided that the psychologists were doing it all wrong and I could do it better. And one of the ideas that I came up with which wasn’t in any of the books was that the Lollapalooza effects came when 3 or 4 of the tendencies were operating at once in the same situation. I could see that it wasn’t linear, you’ve got Lollapalooza effects. But the psychology people couldn’t do experiments that were 4 or 5 things happening at once because it got too complicated for them and they couldn’t publish. So they were ignoring the most important thing in their own profession. And of course the other thing that was important was to synthesize psychology with all else. And the trouble with the psychology profession is that they don’t know anything about ‘all else’. And you can’t synthesize one thing you know with something you don’t if you don’t know the other thing. So that’s why I came up with that Lollapalooza stuff. I’ve been lonely ever since. I’m not making any ground there. And by the way, I’m totally right.

https://www.youtube.com/watch?v=AbGooX4ZPZY