/biz/ - Business & Finance

>>15209589
Kraft is a better product than Annies, plain and simple. If I can ever get evidence that the yellow coloring isn't really harmful, or that Kraft had replaced the ingredient, I'd buy it again on my next trip to Costco. I'm sure our kids would love that stuff.

I don't know about Velveeta, but I think there's a lot of positive brand sentiment toward Kraft singles. Maybe not quite as strong as some people feel about Coke but not too far off. There are two good things I can think of about Kraft singles. First, it has a pretty mild flavor, unlike provolone cheese for example, so it is easy to give to children in particular. Second, it works pretty nice for when you're grilling cheeseburgers and it's cheap. No one cares about topping a backyard cheeseburger with Parmigiano Reggiano.