/biz/ - Business & Finance

>>8098580
>1. afaik BAT pretty much requires user to use a special browser (Brave)
The browser is just the first product they're trying to use the token with, others should follow. Other browsers (e.g. Firefox) might adopt it in the future, if it works out.

>2. the token fluctuates in value, making it difficult to know exactly how much you're tipping
If it ever grows into the mature, well-established token it's striving to be, then it won't fluctuate wildly.

>3. you pretty much need to buy the tokens in bulk in advance and hold them until you decide to give them, while their value fluctuates heavily
You don't need to buy them. The main model is that you obtain them automatically by viewing online ads and that it'll be automatically redistributed on a regular basis (once a month currently).

>It also seems like BAT wouldn't be able to compete if a company like Google, Amazon or Facebook launched something along the same lines
Whatever these companies would launch would only be adopted within their own walled garden. BATs are meant to operate as part of an independent, general purpose, advertisement monetization scheme, much like a web protocol. None of these companies own "the web" or can dictate terms for it.

>For those who hold BAT, what are the main advantages that you see, and why do you think that this will be adopted over other similar or potential projects?
Brave has by the far strongest team behind it and I'm not mainly thinking in techincal terms, but in terms of business connections. You need too be able to convince big name publishers and advertisers to make this work. If Eich and his team can't pull this off, no one can.

I'm holding it because I think the online ad market is ripe for some major creative destruction. This is supposedly a multi-billion dollar industry and yet 95% of the ads you see online are shitty beyond belief.