/biz/ - Business & Finance

snap closed friday above its 20 dma and put in a green weekly candle in a red week for the market. advertisements on snap have twice the ROI of advertisements on facebook, and the user demographic skews dramatically younger, wealthier, and female. despite this, snap's ARPU's are only a fraction of facebook's, meaning there is significant growth potential and that the market is far from reaching saturation.
snap also is a primary vector for consumer ai, with a functioning chatbot and lens filters that overlap with and magnify the existing snapchat experience. the snap map is a unique product that ties viral videos with geography and current events, during the israeli invasion of gaza the snap map proved its value by being one of the only ways people were able to get information out during the internet shutdown.
finally snap has a finger in the pot of the entertainment industry, with their short-form videos and entertainment filmed exclusively to be viewed vertically on a phone.
oh, almost forgot, it's also an election year, a traditional catalyst for media and advertiser stocks.
yet despite all of that, some people here still think it's a good idea to go short rather than long. they will be bitterly disappointed as well as financially humiliated, and for the rest of their life will gnash their teeth when the subject of snapchat comes up (it will come up more and more)