/biz/ - Business & Finance

>>1502764
It's fundamentally opposed to the Glengarry Glenross view of selling.
An important thing it says is that going for the close can fuck you over later, because in B2B it stresses your relationships with clients and they won't buy from you again.

It also advocates speaking more, well "human" and specifically with potential clients, not:
>I sell robust video equipment
but instead
>My customers include documentary filmmakers and extreme sports videographers who need equipment that can survive lots of different and harsh environmental conditions and need their equipment to always be ready for the unexpected.

It's called "same side" because they are saying you should look at everything from your customers perspective, rather than just seeing a potential transaction.

It was really good I started reading this after Fox Bro started that thread, because a lot of the stuff overlaps.