/biz/ - Business & Finance

Does anyone have opinions on the new ad campaign Sony touted out of few weeks ago? They seem to really want to emphasize the sort of core philosophies that the brand has stood for over the years and point toward a refocusing on the old "inventor first" mindset that made Sony distinctive.

Despite being something that isn't selling anything other than the brand, I thought it was a pretty impressive piece. It pulls the right sentimental heartstrings, hearkens back to a successful past and suggests that the Sony of old is just around the corner. Perhaps more importantly there was humble air to it, a sense of humor and genuine optimism that speaks a lot better than the pretentious Apple bullshit or ever so quirky Google. This article goes into it in detail, there's the main "anthem" ad and then stuff I haven't seen on TV yet for Sony's VR headset and waterproof mp3 player. I figure its an interesting talking point as it definitely speaks to how Sony wants to be perceived, but also how they hope to conduct business in the future

http://www.youtube.com/watch?v=xyokM38u0U0

http://www.adweek.com/news/advertising-branding/ad-day-sony-traces-its-long-winding-road-art-and-engineering-154978