/biz/ - Business & Finance

>>153820
Decent ad. It primes you right from the start to think what they are doing now is special by bringing up the Walkman, the time they were at their most influential. Outside of general brand awareness it isn't worth much though.

The ad has one problem as does Sony; it advertises everything. Movies, music, electronics, etc all are Sony. You have a vague impression of Sony instead of something of theirs you are actually interested in. It takes a bad experience in any of these areas to make them all look like shit. For example, Coca-Cola owned Sony's movie division before they did but they didn't call it Coke Pictures, they kept the Columbia Tristar name and kept that shit separate.