/biz/ - Business & Finance

Hello! I´m writing to you all hoping that after this post I´ll get a sense of direction in my endeavour.

But before that, I´ll introduce myself: my name is Gil, 29 from Portugal. I´m a communication designer in the Air Force and I´m currently helping a couple of developer friends of mine with the marketing of their first RPG Indie Game. And that´s why I´m seeking for your knowledge.

Although my academic studies encompass the field of Marketing, digital and social marketing for me are still a very raw subject. I´ve been reaserching 24/7 for several days, in hope of finding something that will help me and my friends, maybe I´m not using the right keywords or the answers I´ve been searching for are there in front of my nose, and I too stupid to recognise them ahah. The thing is I don´t have structure to begin with so I figured to ask all of you in this forum for a little input on the subject, so that way I can do a good job for my friends and help them in any way I can.

One of my friends suggested this kind of structure: https://drive.google.com/open?id=0B1KESl0OiENkVS1SREpBRkRWZUE

Sincerely, I don´t think this the way to go. So I humbly ask for your help:

Where to start; How to plan a solid Social Media Marketing Plan; Where to get a structured plan to study it and learn from it; ETC….