/biz/ - Business & Finance

I’ve still never understood the gold meme. Everytime I ask “why is gold safe?” I get the same answer. “Gold always has value and keeps the same value”. Then future questions like “but the price fluctuates, but people don’t actually use or eat gold, but what’s the difference between diamond which is much harder and gold?” I get the same answer, “it just is”. Can any /biz/ness men help a brainlet out? Why is gold safe?