/biz/ - Business & Finance

>>49769590
"Marketing options" is a bit vague anon.
You're first going to need to identify a few things - like what you're actually fucking doing so I can identify your personas, buy gaps and selling points.
Regarding the general market I can say that you'll do best appealing to authority and trust. There are some decent crypto, metaverse and web3 guru-type lads on YouTube (do your research, because most of them are shit) and they have followers that will buy into fucking anything they say is good. They have the element of trust you need more than anything right now.
People think this is only true for coins, but that's not at all the case. The key from here is that your avenue towards buying/investing needs to be easy. "Seamless" is kind of a bullshit business word used in these spheres for the most part, but unironically work on the customer journey being seamless. You want your website to be easy on the eyes and easy to navigate. You want organic content that isn't SEO bullshit and is on-topic, but still has SEO needed to rank for keywords to make it easy for people to find you by brand name or keyword recollection.
Once you have that down and you have that appeal to authority through influencer marketing, you need to give incentive for customers/investors to be vocal. Social confirmation through discussion is vital for these communities and again, you'll get that much-needed trust element. You need to engage with that community and give them reasons to keep coming back - genuinely helpful "expert" blog content, informational videos are a big one, and social media; Twitter is likely your best start point but don't be afraid to dabble in TikTok or even Reddit; just follow the customers.
From there you can work up the funnel to broad awareness, but I wouldn't even touch it until you have a solid trust strategy in your marketing.
Companies pay for me to do this shit but ask away and I'll help out if I can answer you confidently and you give more details.