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/biz/ - Business & Finance

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>> No.50943510 [View]
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50943510

>Arbitrum hires a marketing manager
>it's the former head of Amazon's global brand marketing team

Arbitrum is such an enigma to me. Launched with almost no external hype or fanfare, no native token to drum up a retail frenzy. Instantly went to #1 L2 TVL despite that and has stayed there ever since. Started working on L2s before ETH was even a thing, which makes no sense to me, and now hires A+ world class talent and announces it with a simple tweet, again, no fanfare.
WTF is going on back there?

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