/biz/ - Business & Finance

>>25845423
An outdoor grocery store chain that advertises an "authentic" farmers' market experience, when in reality it's just a repackaged grocery store that saves massively on heating, electricity, and other expenses that come with operating indoors.

>Build a big warehouse in a field somewhere in nowhere suburbia, but close enough to the city that it isn't a hassle to get there.
>One side of the warehouse has bays for offloading produce, the other side has a façade that resembles a wooden barn or some shit.
>Staff come in early to set up tents in the field outside, on the side with the barn façade so it isn't as obvious that you're directly next to a warehouse.
>The same staff then work the various stalls as if they were vendors.
>The market is divided into different sections like a typical grocery store. There are stalls for vegetables, meat, dairy, etc.
>Everything is promoted as being organic/natural/GMO free/whatever buzzwords you want to throw at it.

>Why would anyone go to this instead of a regular grocery store?
Because Zoomers and millennials can easily be tricked into buying what they believe is a superior or more authentic product through aesthetics alone. They'll even pay more for it, look at Trader Joe's, Whole Foods, or any upscale grocery store as an example. There's also the unspoken appeal of not having to interact with actual farmers, as most of these rich city dwelling 20-somethings can't stand interreacting with actual laborers. All that matters is the store's image and how effectively it can be presented.