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https://en.wikipedia.org/wiki/Majestic_(video_game)
Majestic was one of the first alternate reality games (ARGs), a type of game that blurs the line between in-game and out-of-game experiences. Majestic was created by Neil Young.[5][6] It debuted on July 24, 2001. While noted for its unusual concept, it did not fare well commercially.

Majestic was a science fiction thriller based on a Majestic 12 shadow government conspiracy theory. As an ARG, the game was played by phone, email, AOL Instant Messenger, BlackBerry messages, fax, and by visiting special websites. Gameplay frequently involved the player receiving clues that they would use to solve puzzles and unravel the story.

The game's tagline, "It plays you", emphasized the nature of ARGs and the game's suspense. One of the first things the player experienced in Majestic was news that the game had stopped, yet they would receive messages suggesting that there was a conspiracy behind the stoppage. Majestic was said to have been inspired by The Game, a 1997 movie that featured something like an ARG which repeatedly confused the main character into thinking he was not playing. This game was also inspired by the "Area 51 caller" on Art Bell's Coast to Coast AM.

https://www.salon.com/2001/08/10/majestic/
Paranoia for fun and profit

It must be a conspiracy. Everyone is talking about the computer game Majestic -- even the aliens.
Alien technology salvaged from Roswell, N.M. Government experimentation on human subjects. Men in black, everywhere. Brain implants. A CIA conspiracy to take over the world. Sounds like your typical "X-Files" episode, but, of course, it's also simply another day on the World Wide Web.