/biz/ - Business & Finance

>Wendy’s is preparing to test an “Uber-style” surge-pricing model where prices will fluctuate throughout the day based on demand — meaning a Dave’s burger will cost more during the lunchtime rush.
>Wendy’s CEO Kirk Tanner — who rose to the chief role earlier this month — announced the new system on a call with investors. With the dynamic pricing model, the chain’s iconic Dave’s Single could increase by as much as $1 at lunchtime and drop down by the same amount after the lunch rush.
>With constant pricing shifts, Wendy’s will rely on “digital menu boards,” Tanner said. After an initial $20 million in the high-tech menus, the Ohio-based company will be able to update its prices in real-time without incurring additional overhead costs, according to Tanner.
https://www.msn.com/en-us/money/companies/wendy-s-planning-uber-style-surge-pricing-where-burger-prices-fluctuate-based-on-demand/ar-BB1iUW1s